Search Marketing Specialist

Job Description Summary

We are seeking a results- and detail-oriented Search Marketing Specialist to develop, execute, and continuously optimize our digital marketing presence. In this role, you will enable our search engine and inbound marketing, with a strong emphasis on increasing AI search visibility. We are looking for someone to move beyond traditional organic growth strategies and lead the evolution of our Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Pay-Per-Click (PPC) advertising initiatives.

You will support STEMCELL’s digital marketing initiatives, leveraging analytics and reporting platforms to make data-informed recommendations that enhance our brand discoverability across AI and search platforms. You will collaborate cross-functionally to drive innovation across PPC advertising and search marketing to position STEMCELL as a provider of choice.

Job Description

Duties and Responsibilities:

Manage and optimize PPC advertising and Search Engine Marketing (SEM) performance and budgets across platforms, including Google Ads and Microsoft Advertising.

Define, develop, and execute comprehensive SEO, GEO, and Answer Engine Optimization (AEO) strategies to drive organic visibility across traditional search (Google, Bing) and generative AI answer platforms (ChatGPT, Gemini, Perplexity).

Track metrics and generate reports using tools such as Google Ads, Google Analytics 4, Google Search Console, seo Clarity, and complementary reporting systems.

Provide actionable search marketing recommendations based on performance data, competitor and market analysis, vendor insights, platform updates, and emerging technologies.

Knowledge and

Qualifications:

6-10 years of experience across education and relevant work history in marketing; experience in the life sciences is an asset.

Experience optimizing complex, high‑traffic websites in a global or multi‑region environment.

Deep expertise and understanding of traditional and generative search ecosystems, content performance, inbound marketing, and technical SEO/GEO with experience in enabling buyer journeys leading to measurable business outcomes.

Demonstrated success in managing and optimizing PPC advertising campaigns and budgets across various platforms.

Strong analytical skills and data fluency, with proven experience using search intelligence platforms and website analytics to identify actionable insights.

#LI-JS1 #LI-Onsite

STEMCELL Technologies is a privately owned, Vancouver-based biotechnology company that helps power leading-edge life science research around the world. Driven by our love of science and passion for quality, we are a company of Scientists Helping Scientists—standing by our customers to provide the outstanding products, technical support, and training they need to advance their research. Scientists performing stem cell, immunology, cancer, regenerative medicine, and cellular therapy research are among those who rely on our cell culture media, cell separation products, instruments, accessory products, and services.

Through our many regional offices, as well as our distribution centers in Vancouver, Seattle, Grenoble, and Singapore, we deliver our innovative, specialized products to more than 100 countries. With over 1,800 employees globally, most with scientific or engineering degrees, STEMCELL is proud to be the largest biotechnology employer in Canada.

This is an opportunity to work with highly motivated colleagues in a science-oriented, creative, and dynamic environment. We offer a competitive salary, excellent benefits, and meaningful career development opportunities.

STEMCELL is well recognized for exceptional leadership and business practices. We are one of Canada’s Best Managed Companies and operate an ISO 14001-certified environmental management system to measure and reduce our environmental impact.

As an equal opportunity employer, STEMCELL is dedicated to ensuring that every employee feels safe, valued, and respected for who they are. We know that scientific progress and innovation occur when diverse, creative minds come together and we are committed to nurturing a culture of inclusivity and belonging. STEMCELL enforces a zero-tolerance policy for any form of discrimination. Selection decisions are solely based on job-related factors.

The annual salary for this job ranges from:

$83,700.00 - $

STEMCELL determines an individual’s pay within the range based on multiple factors including experience, education, job-related skills, and equity within the team or organization. For jobs that are eligible for sales incentives, the range noted above is inclusive of target incentives; actual incentives are based on individual performance results in accordance with company policy. In addition to base salary, STEMCELL offers a comprehensive total rewards package including health benefits, retirement savings, and more.