Senior Digital Marketing Specialist

About Us

RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value‑added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.

The company’s marketplace brands include Ritchie Bros., the world’s largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global’s portfolio of brands also includes Rouse Services, which provides a complete end‑to‑end asset management, data‑driven intelligence and performance benchmarking system;
Smart Equip, an innovative technology platform that supports customers’ management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers;
Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.

Ritchie Brothers is looking for a Sr. Digital Marketing Specialist out of our Burnaby office.

As a senior individual contributor on the Digital Marketing Team, you will own the strategy, execution, and performance of paid digital media programs with a sharp focus on B2B lead generation across Ritchie Bros. brands in the North American market. You will design and run data‑driven, full‑funnel paid media campaign spanning search, social, programming, and emerging channels—to generate high‑quality buyer and seller leads.

A core expectation of this role is staying ahead of the industry: fluency in the latest ad tech platforms, AI‑powered campaign tools (such as Google AI/Performance Max, Meta Advantage+, LLM Advertising, Social Platforms and AI creative optimization), and automation workflows that drive measurable pipeline impact. You will uncover actionable insights from multi‑touch attribution, incrementality testing, and audience intelligence to continuously improve cost‑per‑lead, lead quality, and overall GTV contribution.

• B2B Paid Media Strategy & Lead Generation
• AI & Ad Tech Adoption — Performance Max, Advantage+, Smart Bidding, and AI creative tools
• Conversion Rate Optimization (CRO) to improve lead quality and pipeline conversion
• Alpha & Beta Program Participation — test emerging ad formats, bidding strategies, and audience signals
• Measurement & Attribution — multi‑touch, incrementality testing, and data‑driven budget allocation

• Responsible for developing, maintaining, and executing conversion optimization strategy for the digital marketing channels
• Identify and solve for roadblocks in the conversion process, communicating improvements to the team
• Utilize optimization and analysis platforms including Optimizely, Monetate, and Google Analytics to analyze performance, make recommendations for improvements, and report on tests and performance improvements
• Design and optimize landing pages for paid media campaign
• Accurately update the content of all digital channels
• Create and coordinate banner advertising and marketing email campaigns. Provide assistance with other marketing duties as required
• Provide internal clients with creative, draft, and final proofs for every project and send publication notifications when tasks are completed
• Inform internal clients and key stakeholders when additional time is required to complete a project
• Aid in documenting changes to processes and statistical information and compile and report on statistical measures including archiving resource files for each completed project
• Maintain professional working relationships with internal clients and co‑workers, coordinating with appropriate individuals when implementing changes to existing code or procedures
• Communicate clearly and concisely with both technical and non‑technical internal and external customers
• Perform other duties as assigned

The expected compensation for…