Content Specialist

About Us

At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we are the largest accredited independent post‑secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey!

Content Specialist

Primacorp Head Office – New Westminster, BC

Digital Marketing Manager / Head of Marketing

Monday to Friday, 9:00 AM – 5:00 PM (In‑Office)

Full‑Time, In‑Person

$50,000–$60,000 + comprehensive benefits

The Content Specialist plans, develops, and executes high‑quality digital and offline content in support of current marketing strategies, search engine optimisation (SEO), pay‑per‑click (PPC) performance, lead generation, and revenue growth across multiple college brands. This role focuses heavily on PPC campaigns and their associated landing pages, ensuring copy is clear, compelling, on‑brand and optimised for conversion. The specialist shapes the organisation’s voice and messaging, maintaining consistency and quality across all marketing touchpoints and delivering a seamless, engaging user experience across web, email, social, and print channels.

• Write and optimise copy for PPC campaigns (search, display, and social as applicable), including headlines, descriptions, ad variations, and extensions for A/B testing.
• Develop and optimise landing page content that aligns with PPC campaigns and other marketing initiatives, with a focus on clarity, relevance, and conversion.
• Create content for marketing collateral, including brochures, direct mail pieces, print advertisements, web copy, customer success stories, news stories, newsletters, email campaigns, press releases and media pitches, multimedia presentations, sales materials, corporate pitches, proposals, and presentations.
• Act as a storyteller by creating and curating shareable content for web, social, and offline initiatives, developing compelling material that inspires positive engagement and brand loyalty across our college brands.
• Proactively manage social media engagement from a content perspective, monitoring conversations, feedback, and questions, and identifying items that require attention or escalation.
• Cross‑functionally manage a coordinated editorial calendar of themes, content, and messaging, including social posts, web content, PPC campaigns, and landing pages.
• Implement content processes and create content that drives consistent, relevant, and brand‑aligned messages across all communication channels.
• Work with third‑party writers, videographers, photographers, and other vendors in the development of content as needed.
• Collaborate with campus stakeholders and internal teams to create and provide relevant marketing collateral and gather program, student, and campus information for use in campaigns and landing pages.
• Proofread, edit, and correct content to ensure accuracy, clarity, grammar, and alignment with brand standards.
• Support the measurement and optimisation of content performance by partnering with the digital/analytics team and using data to refine PPC ads, landing pages, and other content.

• Bachelor’s degree in Journalism, Creative Writing, English, Marketing, Communications, or a related field, or equivalent work experience.
• Minimum 3 years’ experience with communications and online content production.
• Experience writing and optimising content for digital marketing channels, including PPC ads and landing pages.
• Working knowledge of PPC and analytics, with the ability to interpret performance data and use it to improve content effectiveness.
• Demonstrated experience tailoring content for different formats and channels (e.g., website, blog, email, PPC, social media, print).

• Self‑starter, capable of working both independently and in a fast‑paced team environment.
• Impeccable grammar, spelling, and punctuation skills, with strong attention to detail.
• Strong understanding of web writing tactics and how they differ by channel (e.g., social vs. blog, website vs. press release, PPC ad vs. print ad).
• A positive attitude and willingness to work collaboratively with the entire marketing organisation to reach goals.
• Comfortable with multi‑tasking, managing multiple priorities, and meeting deadlines under pressure.
• Strong work ethic and a desire to make a meaningful contribution through high‑quality communications and content.
• Proficient in Microsoft Office programmes and comfortable working with web‑based tools and content management systems.

Don’t hold back – apply today, even if you do not tick every skill. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.

We are proudly Canadian – rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.