Why BCAA?
Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.
We are currently hiring a Senior Marketing Manager, Strategic Ventures based in our Head Office in Burnaby.
The Senior Marketing Manager, Strategic Ventures is a strategic and results-driven marketing leader who thrives in fast-moving, ambiguous environments. With a strong passion for innovation and growth, this role is responsible for building and scaling industry-leading marketing programs across BCAA’s newest and most exciting business lines.
You will lead the marketing strategy and execution for Evolve E-Bike and E-Scooter Share, BCAA Task Marketplace, BCAA Auto Marketplace, and BCAA Connect. You will have full accountability for developing and delivering integrated marketing, brand, and communication strategies that drive awareness, adoption, and measurable business performance across these ventures.
Who you are:
A seasoned marketing professional with expertise in go-to-market strategy and campaign execution.
A collaborative leader who thrives on cross-functional teamwork and external partnerships.
Highly organized, able to balance multiple initiatives while maintaining attention to detail.
A clear communicator who can craft compelling marketing materials and presentations.
Creative, adaptable, and motivated by opportunities to drive awareness and market growth.
Comfortable working in a start-up style environment, where ambiguity, innovation, and rapid pivots are part of daily work.
What you’ll do:
Lead the development and execution of end-to-end strategic marketing plans, budgets, and forecasts for Strategic Ventures business lines, including Evolve E-Bike and E-Scooter Share, BCAA Auto Marketplace, BCAA Task Marketplace, and BCAA Connect.
Own marketing performance and accountability for business growth goals, key performance indicators, and performance targets aligned to BCAA’s strategic plan.
Create high-impact marketing materials, proposals, and sales tools to drive adoption and business growth.
Develop and optimize customer lifecycle strategies and end-to-end customer journeys using a customer-centric, data-informed approach.
Collaborate closely with BCAA internal teams and external partners to deliver integrated campaigns across digital, print, and in-person channels.
Build brand presence through community partnerships, events, and activations that engage members and strengthen BCAA’s reputation.
Manage budgets, track performance, and optimize campaigns to ensure maximum reach, engagement, and ROI.
Provide leadership, coaching, and inspiration to a high-performing team, fostering collaboration and strong engagement across the organization.
Shape creative campaigns and lead a team that drives awareness, adoption, and meaningful community connections. By working hand-in-hand with BCAA teams and partners, you’ll fuel engagement and the long-term success of Strategic Ventures.
What you bring:
Bachelor’s degree in Marketing, Business, or a related field; post-graduate education is an asset.
7–10 years of progressive, senior-level marketing experience with a proven track record of growing products, services, or brands.
Minimum of 5 years of people leadership experience, including managing and developing manager-level direct reports.
Demonstrated experience in start-up or new product environments, ideally within mobility and/or two-sided marketplace businesses.
Proven success developing and executing integrated, multi-channel marketing campaigns.
Strong financial acumen, with experience managing marketing budgets and performance targets.
Expertise across both digital and traditional marketing channels.
Strategic mindset with the ability to solve complex problems and adapt quickly in evolving environments.
Bonus
Skills and Experience:
Experience with community engagement, event marketing, or sustainability-focused initiatives.
Background in digital product management and/or public relations.
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