Marketing Manager

Overview

Join to apply for the Marketing Manager role at Agrifoods International Cooperative Ltd
.

Job Description

Role: Marketing Manager

Reports to: Director of Marketing

Location: BC (Burnaby)

We are looking for a Marketing Manager to join our Sales & Marketing team. The role is responsible for working collaboratively with the team to lead, develop, and implement marketing programs and help build our family of brands.

Opportunities

In this role, you will champion and manage a variety of marketing activities across the division. This hybrid role involves managing brands within the Retail Grocery category. The primary objective is to develop and implement effective marketing programs to attract passionate consumers and customers to our brands. You will also lead product innovation ideas from conception to launch. Our leading brands in your portfolio include Happy Planet, Happy Planet Creamery, and a2 Milk™.

Who you are

Drive & motivation

• You want to leave your footprint and help grow an amazing team
• You have a strong interest in healthy living and values which align with our brands
• You are passionate about marketing and intuitive and curious by nature
• You thrive in a smaller organization and are not afraid to be a hands-on leader

Character & Abilities

• You have exceptional people management, strategic and leadership capabilities
• You are a persuasive and clear communicator with highly developed interpersonal skills
• You can work collaboratively in a dynamic and fast-paced environment
• You can be scrappy to find creative solutions while staying within budget

Knowledge & Skills

• Strong marketing skills across various areas
• Very strong analytical and project management skills
• Experience developing and executing marketing strategies, objectives, and KPIs
• Proven knowledge in all areas of marketing including digital marketing and launching new products

Experience

• 5-10 years in a Consumer Packaged Goods marketing role
• Degree in Business, Marketing or related discipline
• Proficient with MS Office (Outlook, Excel, PowerPoint, Word, MS Teams)
• Experience with Google Analytics, Word Press, and social media platforms
• Consumer marketing experience in the food industry and ability to work closely with sales and customers as needed

Nice-to-Have

• Passion for food products
• Solid understanding of the Retail Grocery channel in Canada
• Interest in Health & Wellness products and a healthy lifestyle

Responsibilities

• Support the Marketing team to perform at a high level and implement action plans to meet business targets
• Develop and execute annual Marketing plans
• Own the Marketing expense budget and tracking
• Take a lead role in all new product innovations and ensure cross-functional alignment for flawless execution
• Provide thought leadership in brand management, marketing, product innovation and customer requests
• Identify and implement areas for improvement within the marketing function

Other

• Some travel may be required
• Attendance at industry events and trade shows as needed

Detailed Description Of Duties

• Responsible for developing annual marketing plans and executing against them
• Ownership of the Marketing Budget and responsibility for spending and tracking
• Has P&L responsibility for brand performance
• Manages all product innovation from concept to in-market execution
• Leads the brand strategy across defined portfolio
• Manages all facets of Social Media platforms and develops and recommends strategies to grow the user base for our brands
• Works closely with agency partners to develop winning marketing strategies across all 4 P’s of marketing
• Key media contact for brand related enquiries

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Food & Beverages

Referrals increase your chances of interviewing at Agrifoods International Cooperative Ltd by 2x

Apply BELOW