Marketing Lead

Overview

We are seeking an experienced and highly organized Marketing Lead to join our team on a 12-month fixed-term contract. This role oversees all marketing activities across the Cone Tec Group, including Cone Tec, Mud Bay Drilling, and Geotech Drilling. Reporting to the Business Development Manager, you will lead a team of three marketing professionals and ensure the seamless execution of both strategic initiatives and day-to-day operations.

This is an excellent opportunity for a marketing leader who thrives in a fast-paced, collaborative environment and enjoys balancing strategy with hands-on execution.

• Strategic Leadership: Implementing the marketing strategy for Cone Tec Group, aligning with business goals across all business units.
• Campaign planning and brand: Manage the marketing calendar, campaign planning, and long‑term brand initiatives.
• Brand consistency: Oversee brand consistency across all channels, materials, and business units.
• Marketing support: Ensure all business units receive consistent, timely, and effective marketing support.

• Team Management: Lead, mentor, and support a team of three marketing professionals.
• Workload and deadlines: Allocate workload, prioritize tasks, and ensure deadlines are met.
• Work streams: Oversee work streams including digital marketing, design, events, content creation, and internal communications.

• Campaigns & Brand Execution: Oversee the development and delivery of multi-channel campaigns.
• Creative delivery: Review and approve creative deliverables, including videos, presentations, brochures, collateral, and other branded assets.
• Copy and messaging guidance: Provide high‑level guidance on copywriting, content ideation, and messaging.

• Digital Marketing: Support digital initiatives including website updates, social media strategy, Eventbrite pages, blogs, and email campaigns.
• Brand alignment: Ensure all digital activities align with marketing goals and brand standards.
• Content creation: Suggest and create Linked In content, including copywriting and suggesting images and graphics.
• Website updates: Make simple updates to the website as needed, including copy edits and image replacements.
• Leadership: Digital Marketing is primarily executed by the Marketing Specialist, overseen and supported by the Marketing Lead.

• Events & Conferences: Oversee planning and execution of client events, conferences, short courses, internal company events, and training sessions.
• Coordination: Coordinate between stakeholders to ensure smooth event delivery.
• On-site support: Attend events and conferences as needed, supporting the Event Specialist workload by helping set up booths, managing the check‑in table, and assisting with on‑site logistics.
• Leadership: Events are primarily executed by the Marketing Specialist, overseen and supported by the Marketing Lead.

• Design & Branding: Ensure consistency and quality of all visual assets (SOQs, proposals, feature projects, brochures, infographics, templates, etc.).
• Brand standards: Approve key design deliverables and maintain brand standards.
• Graphic support: Create graphic design pieces when needed to assist the Marketing Design Coordinator workload.
• Leadership: Designs are primarily executed by the Marketing Design Coordinator, overseen and supported by the Marketing Lead.

• Budget Management: Assist the BD Manager in managing the marketing budget, cost allocation, and vendor relationships.
• Reporting: Track and report on spend across projects, campaigns, and events.

• Education: Post‑secondary degree or diploma in marketing, communications, or a related field.

• Experience: 5+ years of related marketing experience.
• Leadership: Minimum 1 year in a leadership or people‑management role.
• Campaigns: Experience overseeing digital marketing, branding, events, and multi‑channel campaigns.

• Technical: Proficient in Microsoft Office 365, particularly PowerPoint.
• Design tools: Proficiency with graphic design tools (Adobe InDesign, Illustrator, Photoshop).
• Assets: Video editing experience is an asset.
• Paid campaigns: Basic knowledge of paid campaigns (Google Ads) is an asset.
• Website management: Experience with website management is an asset.

• Soft Skills: Strong leadership capabilities with the ability to support, guide, and mentor a skilled team.
• Strategic execution: Balances strategic thinking with hands‑on execution.
• Adaptability: Thrives in a fast‑paced team environment with multiple concurrent priorities.
• Ownership: Demonstrates strong ownership, initiative, and problem‑solving skills.
• Collaboration: Comfortable working with technical content and collaborating with engineers, operations teams, and senior leadership.

Cone Tec is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other status protected by applicable law.