Job Title:
Brand Ambassador
Company: XMC Experiential Marketing
Type:
Casual / Event Based
Hourly Compensation Range: $18 – $25
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Company
Summary:
Founded in 2006, XMC is an award winning and proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing programs for over 50 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and AI-fuelled analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions with our 60+ full-time employees and a roster of 3,500 part-time employees across the country.
About the Role:
Brand Ambassadors are the face of our clients’ brands. You will represent well-known consumer brands at events, retail activations, festivals, and experiential campaigns—creating engaging, memorable experiences that drive awareness, trial, and sales.
An effective Brand Ambassador is hardworking, enthusiastic, and naturally connects with people. You consistently maintain a positive and professional attitude, ensuring each interaction leaves a strong and lasting impression.
This role is ideal for someone who enjoys working with people, is dependable, and takes pride in representing brands with professionalism.
Key Responsibilities:
• Represent client brands in a professional and engaging manner
• Educate consumers on products, services, and key brand messages
• Execute product demos, sampling, lead capture, giveaways, and experiential activities
• Set up and tear down activation space (including light lifting and merchandising)
• Follow all program guidelines, brand standards, and safety protocols
• Arrive on time, in dress code, and fully prepared for each shift
• Submit post-event reports, photos, and feedback as required
• Communicate clearly with Field Managers and internal teams
Ideal Candidate:
• Outgoing, approachable, and comfortable speaking with the public
• Strong communication and interpersonal skills
• Reliable, punctual, and professional
• Able to take direction and work independently on-site
• Adaptable in fast-paced environments
• Customer-service focused with a positive attitude
Education and Experience:
• High school diploma/GED or higher
• 1-2 years’ experience in a customer facing role
• Experience in promotions, retail, hospitality, events, or customer service is an asset
• Business or Marketing diploma/degree considered an asset
Requirements:
• Must be legally eligible to work in Canada
• Access to a smartphone for scheduling, communication, and reporting
• Ability to stand for extended periods and lift up to 30 lbs (where applicable)
• Reliable transportation (depending on market/program)
• Food Safety/Smart Serving certifications (required for food/alcohol programs)
• Availability on evenings and weekends
Why Work With Us:
• Flexible schedules
• Work on exciting brands and programs
• Competitive hourly rates
• Flexible schedules
• Gain experience in experiential marketing
• Supportive and professional field team
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Instagram: @xmcmarketing
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