Senior Marketing Manager

Position: Senior Marketing Manager at Specsavers
Elevate the Specsavers brand in Canada as a Senior Marketing Manager, focusing on brand awareness and consideration in this hybrid role. You will drive upper-funnel marketing metrics through strategic campaigns and partnerships.

This role requires a seasoned marketing manager with over 10 years of experience in multichannel campaigns. Your expertise will guide integrated omnichannel campaigns while managing brand partnerships and annual planning. Collaborate with cross-functional teams to shape brand communication and drive impactful results.

Key Responsibilities:

• Lead end-to-end campaign management across multiple channels

• Develop effective media strategies and manage agency relationships

• Execute annual brand planning with cross-regional stakeholders

• Oversee sponsorship activation and budget management

• Conduct consumer research to drive brand insights

Requirements:

• 10+ years in marketing roles with campaign experience

• Proven track record of high-profile brand management

• Expertise in media planning across digital and traditional platforms

• Strong analytical skills for consumer insights

• Experience in creative development and project management

You will play a crucial role in building brand visibility and consumer engagement for Specsavers in this impactful position.
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