Digital Communications Officer

Are you a digital communications specialist interested in working for a progressive health care union with a large and diverse membership and a broad social justice mandate?

The Hospital Employees’ Union is looking for a skilled individual to fill a full‑time  Digital Communications Officer  position at its provincial office in Burnaby, British Columbia.

The Role
The Digital Communications Officer (DCO) is responsible for developing, implementing, and managing digital communication strategies to enhance HEU’s online presence and engagement. This role works closely with various departments to ensure consistent messaging across all digital platforms, including websites, social media channels, email campaigns, and other online communications. The DCO will play a pivotal role in driving brand awareness, supporting campaigns, and fostering meaningful interactions with target audiences.

This position reports to the Director of Communications.

Principal Duties and Responsibilities

Develop and execute digital communication plans aligned with organizational goals and branding guidelines.

Manage and update content across websites, social media platforms, and other digital channels.

Create, schedule, and monitor engaging posts for organic and paid social media (Facebook, Twitter, Tik Tok, Instagram, etc.).

Design, distribute newsletters, email campaigns, action forms, and other digital outreach and engagement materials in Action Network.

Track and analyze performance metrics for digital campaigns, report on results, and suggest optimizations.

Collaborate with internal teams and external partners to ensure consistency and quality of digital communications.

Monitor the digital landscape for innovations and trends that may represent new opportunities for engagement.

Respond to online inquiries and engage with audiences to foster positive relationships.

Assist in crisis communication and reputation management in the digital space when necessary.

Required Knowledge, Abilities, and Skills

Proven experience in digital communications, social media management, or similar roles.

Excellent written and verbal communication skills.

Strong understanding of social media platforms, digital marketing tools, and analytics.

Strong proficiency with content management systems (CMS), customer relationship management (CRM) systems, email and SMS marketing software, social media scheduling tools, and graphic design tools including Canva.

Experience using Action Network to create digital actions, manage supporter lists and run email and SMS outreach is a strong asset.

Ability to multi-task, meet deadlines, and work collaboratively in a team environment.

Creative thinking and attention to detail.

Knowledge of data privacy regulations and best practices in online communications.

Education, Training, and Experience Requirements

Bachelor’s degree in Communications, Marketing, Digital Media, or a related field OR an equivalent combination or training and experience.

Working Conditions
Digital Communications Representatives may be required to work evenings and weekends and must have the ability to travel throughout BC and a valid driver's license is necessary.

Union & Compensation
This is a unionized position. Compensation is based on a collective agreement and includes generous vacation time and benefits, including a defined benefit pension plan. The current annual salary for this position is $.

Pay
$ per year

Benefits

Company pension

Dental care

Employee assistance program

Extended health care

On‑site parking

Wellness program

Work Location
Hybrid remote in Burnaby, BC V5J 5M3

Equal Opportunity Employer
HEU is an equal opportunity employer. We are committed to being a workplace that is free of discrimination, values diversity, and is representative of the communities we serve. We encourage applications from qualified people of all equity‑seeking groups, including Indigenous persons, Black persons, racialized persons, persons with disabilities, all gender expressions and identities, and sexual orientations.

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