Senior Account Based Marketing Leader

Position: Senior Account Based Marketing Leader at Geotab
Drive strategic marketing initiatives at Geotab as a Senior Account Based Marketing Manager. Focus on personalized campaigns for enterprise accounts and accelerate pipeline through innovative strategies.

In this pivotal role, you will align marketing efforts directly with Business Development Executives, enhancing pipeline revenue and account engagement for Geotab. Your expertise in account-based marketing will shine as you leverage digital campaigns and high-touch experiences tailored to strategic segments. With an emphasis on measurable impact, you will transform marketing investments into tangible sales outcomes.

Key Responsibilities:

• Own the ABM strategy for 1–2 assigned segments

• Develop tailored account plans connecting marketing to sales

• Execute multi-channel digital marketing campaigns

• Collaborate with sales to map named accounts

• Manage the ABM budget for assigned segments

Requirements:

• 8+ years in B2B marketing, 2 years in ABM

• Proven success in driving pipeline for enterprise accounts

• Experience with ABM tools like 6sense

• Understanding of B2B sales cycles and marketing principles

• Exceptional project management and relationship-building skills

Leverage your ABM expertise to make a significant impact on Geotab's growth and development.
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