Platform Audience Marketing Manager at Sony

Location: New Westminster

Shape audience strategies at Sony Interactive Entertainment as a Product Marketing Manager in San Mateo, CA. Focus on data-driven insights and strategic planning to drive Play Station platform growth.

This role involves working closely with cross-functional teams to develop audience planning frameworks and insights that inform product opportunities. The ideal candidate will have a passion for consumer behavior, audience strategy, and possess strong analytical skills. You will connect consumer research with behavioral data, delivering actionable recommendations to enhance audience engagement.

Key Responsibilities:

• Develop Play Station's audience planning framework

• Identify trends and shifts in player behavior

• Support audience mapping and segmentation initiatives

• Collaborate with Data Science and Analytics teams

• Synthesize insights into clear recommendations

Requirements:

• 5+ years in Product Marketing or Audience Strategy

• Experience with consumer research and behavioral data

• Strong analytical and problem-solving capabilities

• Excellent communication skills across all levels

• Ability to manage multiple projects effectively

Contribute to the evolution of Play Station's audience understanding and strategy in this dynamic role.
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