Product Marketing Manager

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the Play Station brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.

Play Station is seeking a strategic and analytically minded Product Marketing Manager, Platform Audience Planning, to help shape the future of audience planning across the Play Station ecosystem. Reporting to the Director of Platform Marketing, this role will support the development of audience planning frameworks, insights, and recommendations that inform product opportunities, marketing priorities, and platform growth initiatives.

As part of a highly cross‑functional team, this individual will partner closely with Data Science, Consumer Insights, Analytics, and Product Marketing to deepen Play Station's understanding of current and future audiences. An initial focus of the role will be helping connect self‑reported consumer research with first‑party behavioral data to develop a more comprehensive view of audience needs, motivations, and opportunities.

The ideal candidate is passionate about consumer understanding, audience strategy, and data‑driven decision making. They are comfortable working across disciplines, translating complex insights into actionable recommendations, and contributing to strategic initiatives that help Play Station better understand, engage, and grow its audiences over time.

• Partner with the Director of Platform Marketing Strategy to develop and evolve Play Station's platform audience planning framework.
• Support the development of the current‑to‑future audience strategy that informs product planning, marketing priorities, and platform growth initiatives across FY26 and beyond.
• Help identify audience opportunities, emerging consumer trends, and shifts in player behavior to inform strategic planning efforts.
• Contribute to audience planning deliverables, recommendations, and frameworks that support cross‑functional decision‑making.

• Work closely with Data Science, Consumer Insights, and Analytics teams to connect self‑reported consumer research with first‑party behavioral data and platform insights.
• Support the development of audience mapping approaches that translate consumer motivations, attitudes, and behaviors into actionable audience segments.
• Synthesize quantitative and qualitative insights into clear recommendations for Product Marketing and business stakeholders.
• Help identify opportunities to strengthen audience understanding through new data sources, measurement approaches, and analytical frameworks.

• Partner with Product Marketing, Consumer Insights, Lifecycle Marketing, CRM, Data Science, and Analytics teams to align audience planning efforts across the organization.
• Translate audience insights into actionable recommendations that support product, marketing, and business planning initiatives.
• Contribute to planning processes by ensuring audience perspectives are incorporated into key business discussions and decision‑making.
• Build relationships with stakeholders across teams to drive alignment and adoption of audience planning best practices.

• Support initiatives that enhance Play Station's audience planning and segmentation capabilities.
• Help evaluate opportunities to leverage first‑party data and audience insights across acquisition, engagement, retention, and lifecycle marketing efforts.
• Assist in…