Marketing Associate

Marketing Associate – British Columbia

Reports to:

Marketing Director, BC

Location:

Burnaby, BC
Company Overview  Authentic Wine & Spirits Merchants (AWSM) is a leading Canadian wine and spirits agency and part of the Charton Hobbs Group of companies, the largest privately owned beverage alcohol agency group in Canada.
AWSM represents a world‑class portfolio of international wine and spirits brands and is committed to building long‑term brand growth through strong customer relationships, market expertise, data‑driven insights, and best‑in‑class execution.
Our Western Canada team operates in a fast‑paced, commercially focused environment where collaboration, analytical thinking, and strong execution are critical to delivering successful brand and trade marketing initiatives.
Position Summary  The Marketing Associate supports the Marketing Director, BC in the execution, coordination, and reporting of trade marketing activities across the AWSM wine and spirits portfolio in British Columbia.
This role provides analytical, operational, and executional support for approved marketing programs, promotional activities, digital initiatives, and in‑market events. The Marketing Associate works closely with Sales, Marketing, Logistics, suppliers, and external partners to help ensure marketing initiatives are delivered effectively and on schedule.
The successful candidate will be detail‑oriented, analytical, highly organized, and comfortable managing multiple priorities in a fast‑paced environment. This position is ideal for someone looking to develop their marketing career through hands‑on experience in trade marketing, analytics, campaign execution, and brand activation.

Key Responsibilities  1. Marketing Program Execution & Coordination
Support the execution of approved trade marketing programs and promotional activities across retail and on‑premise channels
Prepare campaign execution materials, including trade decks, sales support materials, promotional assets, and other marketing resources based on approved marketing direction
Support execution of digital marketing initiatives, including coordination of approved campaign components, content deployment, and promotional activities
Coordinate timelines, deliverables, and execution requirements to ensure marketing initiatives are completed accurately and on schedule
Support tastings, events, supplier visits, and other in‑market marketing activities
Assist with event coordination, including logistics, materials preparation, and execution support
Ensure marketing materials and deliverables align with brand standards and approved marketing direction
2. Marketing Analytics & Reporting Support
Extract, compile, and organize sales, promotional, and brand performance data using internal reporting systems and tools
Support preparation of routine marketing reports and performance summaries
Maintain accurate reporting information and tracking tools to support marketing activities
Analyze available data to identify trends and provide insights to support internal discussions
Support tracking of promotional activity performance and campaign results
Assist with preparation of presentations and reporting materials for internal meetings and business reviews
3. Marketing Operations Support
Coordinate marketing activity timelines, assets, and execution requirements
Maintain accurate records related to marketing programs, promotional activities, and campaign materials
Support product information requests, marketing asset coordination, and promotional material requirements
Assist with supplier communications related to marketing assets, product information, accolades, and execution requirements
Support administrative coordination related to marketing activities, events, and promotional initiatives
4. Cross‑Functional Collaboration
Work collaboratively with Sales, Marketing, Logistics, and other internal teams to support execution of approved marketing initiatives
Assist with preparation of materials required for sales meetings, promotional planning discussions, and internal reviews
Support alignment between internal teams to ensure marketing activities are executed effectively
Provide execution support for…