Marketing and Communications Coordinator

Marketing and Communications Coordinator   Midwives Association of British Columbia (MABC)  is the professional non-profit association representing midwives in BC. The Association works to sustain the midwifery profession through advocacy, ongoing development of its services, and positioning midwives as primary care providers. MABC collaborates with its 400+ members to strengthen access to high-quality, culturally safe perinatal and sexual health care across the province—through education, strategic programs, and policy leadership.

Midwives walk alongside families and life-givers through moments of deep transition, offering skilled, compassionate care throughout the reproductive journey. Join us in our mission to make a meaningful impact on the lives of midwives and the communities they serve.
We are currently hiring a  Marketing and Communications Coordinator  to support our growing initiatives. If you are passionate about systems change and want to contribute to the future of midwifery in BC, we’d love to hear from you!
Marketing and Communications Coordinator
MABC is seeking a dynamic and passionate individual to join our team as a Marketing and Communications Coordinator. The successful candidate will play a crucial role in enhancing the organization's visibility, promoting its mission, and fostering positive relationships with stakeholders. Working closely with the Marketing and Communications Director, the Coordinator will execute many aspects of MABC’s Communications Plan, including management of the association’s social media channels.

Key Responsibilities   Responsible for execution of the communications strategy, acting as a brand champion to ensure clarity, consistency, and cultural safety in voice and tone in all MABC communications
Develop and curate engaging content for various channels (print and digital), including newsletters, website, social media, organizational announcements, and presentations
Develop and execute social media campaigns to increase public awareness, engagement, and support
Monitor social media trends and conversations to stay informed and responsive
Ensure email campaigns are optimized to increase open and click-through rates
Ensure timely and consistent delivery of internal communications, utilizing analytics to measure effectiveness and implement improvements
Oversee the organization’s website content, keeping it up-to-date, visually appealing, and aligned with brand guidelines; work with web developers to implement updates
Create promotional materials and collaborate with relevant teams to ensure successful event communication
Monitor and analyze communication metrics to assess the effectiveness of strategies
Provide regular reports on key performance indicators and make recommendations for improvements
Contribute to strategic planning to identify opportunities to showcase underrepresented midwives’ work and expand accessibility to diverse communities, under the direction and approval of the Director of Marketing and Communications
Qualifications   We welcome applicants with a range of educational, professional, and lived experiences.
If you meet most (but not all) of the criteria below and are passionate about the role, we encourage you to apply.

Preferred Experience and Knowledge   Bachelor’s degree or equivalent training and experience in Communications, Public Relations, Marketing, or a related field
Proven 4+ years’ experience in communication, public relations, or a related role, preferably within the nonprofit sector
Strong written and verbal communication, including grammar and proofreading skills
Basic graphic design skills and experience using design tools (e.g., Canva)
Familiarity with tools such as Word Press, Mailchimp, Adobe, Google Suite,…