Associate Manager, Membership Marketing

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

We're looking for an Associate Manager, Membership Marketing to join our Marketing team on a fixed-term contract expected to end on July 14, 2028 . In this role, you'll help drive Membership growth and retention by developing and executing integrated marketing campaigns that strengthen Member engagement, attract new Members, and support BCAA's business goals.

If you're a collaborative marketer who thrives on turning insights into action, enjoys managing multi-channel campaigns, and is energized by delivering measurable results, we'd love to hear from you.

• You are a collaborative and results-oriented marketer who enjoys turning insights into campaigns that drive customer acquisition, engagement, and retention.
• You thrive in a fast-paced environment, managing multiple priorities while delivering high-quality work and meeting deadlines.
• You bring strong analytical and problem-solving skills and enjoy using data to make informed decisions and improve business outcomes.
• You have a passion for creating exceptional customer experiences and continuously look for opportunities to improve processes, campaigns, and results.
• You are a relationship builder who works effectively with cross-functional teams, agency partners, vendors, and stakeholders at all levels.
• You are proactive, detail-oriented, and comfortable taking ownership of projects with minimal supervision.
• You balance strategic thinking with hands-on execution, helping move ideas from concept to implementation.
• You stay current on marketing trends, consumer behaviour, and digital best practices, and use those insights to improve performance.

• Support the planning, development, and execution of Membership marketing initiatives and campaigns focused on Member acquisition and retention.
• Contribute to and lead key marketing programs from concept through execution, including digital campaigns, incentive programs, contests, and promotional initiatives.
• Develop engaging Membership-related content across multiple channels and touchpoints.
• Manage online marketing activities including search engine marketing (SEM), digital display advertising, content marketing, and other performance-driven tactics.
• Partner with internal teams, agencies, and vendors to coordinate content development, campaign deployment, optimization, and reporting.
• Help shape go-to-market strategies and campaign plans that deliver against Membership growth and retention targets.
• Support the development of annual marketing plans, forecasts, budgets, and performance reporting.
• Monitor, analyze, and report on campaign performance, identifying opportunities to improve results and Member experience.
• Track key business metrics such as Membership growth, revenue, new Membership sales, and retention rates, providing actionable recommendations.
• Support financial administration activities including budget tracking, invoicing, and accrual management.
• Build strong partnerships with stakeholders across Marketing, Sales, Operations, Finance, and external vendors.
• Monitor consumer, competitive, and industry trends and apply insights to enhance marketing effectiveness.
• Collaborate with CAA club partners across the federation to share best practices and identify opportunities for innovation.

• Bachelor's degree in Marketing, Business,…