Head of Revenue, Sales and Partnerships

63446-Lazy Gourmet Cateri | 63446
1545 West 3rd Avenue
VANCOUVER, BC V6J 1J8, CAN

The Lazy Gourmet | Vancouver, BC Catering, Venues & Events - Western Canada

Position Summary

The Head of Revenue, Sales & Partnerships is the senior commercial leader responsible for the overall Lazy Gourmet) LG) sales function and revenue growth strategy, with accountability for sales performance, business development, strategic partnerships and the leadership and development of the LG sales team.

The Head will strengthen the core catering business, grow existing accounts, develop new revenue opportunities and expand LG’s presence across corporate, social, institutional, community and special-event markets in Vancouver.

Working closely with Operations, Culinary and other functional leaders, the Head will ensure opportunities are commercially sound, operationally executable and aligned with profitability and client experience expectations.

The role may also support broader Restaurant Associates (RA) and Catering, Venues & Events (CVE) growth priorities across Western Canada, including strategic partnerships, venue relationships, major event opportunities, and cross-market business development.

Sales Leadership & Revenue Strategy

• Develop and execute the annual sales and revenue strategy aligned with budget, growth and profitability objectives.
• Own the sales pipeline, forecasting process and performance against established revenue targets.
• Lead, coach and develop the Lazy Gourmet sales team, establishing clear goals, accountabilities and performance expectations.
• Create a high-performing, collaborative sales culture focused on growth, responsiveness, accountability and strong client relationships.
• Establish strong sales disciplines across prospecting, qualification, conversion, pipeline management and account development.
• Apply the Compass Sales Process and other established sales-management practices to strengthen sales effectiveness and conversion.
• Translate business objectives into sales strategies, team targets, KPIs and actionable growth plans.
• Drive growth within existing accounts through proactive account development, upselling and cross-selling.

Business Development & Strategic Partnerships

• Build and execute a proactive business development strategy that creates sustainable new revenue streams.
• Develop new corporate, social, institutional, community and event business.
• Build relationships with key business, hospitality, event and community stakeholders to generate leads, partnerships and revenue opportunities.
• Develop strategic partnerships with venues, event organizers, planners, agencies, hospitality partners and other organizations.
• Pursue preferred and exclusive catering relationships, venue partnerships, referral channels and major event opportunities.
• Represent LG and CVE within relevant business, hospitality and event networks.
• Leverage Compass Group and CVE relationships and capabilities to identify and develop new opportunities.

Client Experience & Account Growth

• Establish strong client relationship and feedback practices to support retention, account growth and continuous improvement.
• Ensure effective sales-to-operations handoffs, with clear alignment between client commitments and operational delivery.
• Work with Operations and Culinary to ensure proposed solutions meet client expectations while remaining operationally executable and financially responsible.
• Identify opportunities to deepen client relationships through additional services, upselling, cross-selling and broader CVE capabilities.
• Use client feedback and performance measures to identify opportunities to improve the sales and client experience.

Sales Enablement & Market Positioning

• Partner with Marketing and other Compass resources to…