Marketing Manager - FTC

Marketing Manager - 18 month FTC

Department: Sales & Marketing

Employment Type: Fixed Term - Full Time

Location: Taplow, Buckinghamshire

Berkeley Oxford & Chiltern is a proud member of the Berkeley Group, passionate about making a difference and delivering sustainable developments, continuously adapting to improve each development for the communities they serve.

We are committed to working in partnership and collaboration to continue to build fantastic homes in amazing places. No two Berkeley developments are the same and our bespoke approach sets us apart from our competitors. We are constantly evolving and refining as a company to develop some of the most complex sites into successful mixed-use developments. We have the skills and know-how to take on a wide range of developments from difficult refurbishments, high rise apartments, large detached properties and even thatched roofs.

At the heart of everything we do is a strong team of people committed to achieving exceptional levels of customer service, delivering high quality homes where vibrant and sustainable communities have been created. Our people and the incredible projects that we deliver are amongst the best reasons that we come to work every day. We work hard and what we do is challenging, but it is hugely meaningful and we have fun together.

It is clear that we enjoy what we do, the difference we make to society and we are very proud of the people that make up Berkeley. We have a culture that is rooted in attention to detail, strong communication, and a huge feeling of ownership and pride.

18 month fixed term contract

The purpose of the role is to deliver effective marketing communications and drive strategic marketing initiatives, while also maintaining a strong focus on budget management. Reporting directly to the Sales & Marketing Director and Senior Marketing Manager, the Marketing Manager will be responsible for the day-to-day execution of marketing activity across a range of residential developments.

• Writing detailed creative briefs for Berkeley Homes’ agencies for development launches, brochures, showhomes etc.
• Ensure all marketing activities adhere to the corporate protocols, and Group Marketing is involved as appropriate.
• Coordinate digital content and asset creation for website, social media, and email campaigns.
• Monitor campaign performance and suggest optimisations based on analytics and customer insights.
• Identify opportunities for innovation and continuous improvement across marketing channels and customer engagement touchpoints.
• Manage the updating of property portals including Rightmove and On The Market.
• Manage the local advertising schedule, updating as required and allocating spend across sites as appropriate. Brief creative agency for upcoming adverts, liaise with the sales team to include appropriate incentives and sign off in time for copy deadlines.
• Manage PR as appropriate either with our appointed PR agency.
• Manage Agents’ (UK and international) advertising for Berkeley Homes, ensure corporate protocols are followed, and all information is accurate.
• Co‑ordinate launch dates for brochures, sites, showhomes and ensure these are communicated to all staff in the region.
• Ensure brochure artwork and other projects are signed off internally by appropriate departments within required timeframe to meet deadlines.
• Produce appropriate timelines for projects as required – brochures, site launches, showhomes. Keep a quarterly launch schedule with all promotional activity on it up to date and circulated to all relevant parties.
• Manage the setting up of marketing suites and showhomes from concept to completion including all necessary promotional work (launch, advertising, site promotion) with internal and external suppliers.
• Carry out regular reviews of sites to check: signage presentation, showhome and marketing suite presentation including cleaning, displays, literature.
• Manage a cleaning schedule to ensure cleaning is carried out across marketing suites and showhomes to an agreed price and standard, and the invoices match the schedule of works.
• Producing and managing accurate individual site marketing budgets.
• Manage…