Digital Marketing Manager

The Role

This Digital Marketing role sits at the heart of our client’s global repositioning. It is an opportunity to help bring their brand repositioning to life, support market diversification, and build a digital marketing presence that reflects the scale, capability and ambition of their business.

Working across international teams, regions and time zones, the role will help make sure that our Client shows up consistently, credibly and competitively to customers worldwide. From strengthening demand generation to amplifying thought leadership and project delivery, digital is a key enabler of our growth strategy.

This is not a “maintenance” role. It is a build, shape and grow opportunity, with the chance to make an immediate and visible impact. For the right person, it offers real ownership, influence and the scope to grow responsibility as the digital function scales.

The role is particularly well suited to:

• A strong Digital Marketing Executive ready to step into their first management-level role
• A Senior Digital Specialist who thrives on ownership, delivery and building capability.
• A Digital Marketing Manager within a larger team of managers looking to shape strategy and own a digital function from the start.

Our client is currently under‑resourced in digital marketing, with approximately 0.4 FTE covering always‑on digital activity alongside other core responsibilities. This limits speed, consistency and performance across channels.

Digital is one their highest‑demand functions from sales and business development, and one of the most visible expressions of our brand. With stronger in‑house capability, digital can become a key demand‑driving engine, rather than a reactive support function.

This individual will:

• Increase pace, consistency and commercial impact.
• Enable effective activation of our evolving brand positioning.
• Ensure we show up credibly and competitively to increasingly digital customers.

The chance to build something meaningful
, rather than inherit a fixed system.

Real ownership, influence and visibility across the business.

Exposure to strategic digital planning through close agency collaboration.

A genuine pathway to increased responsibility as the function scales.

A commercially focused role where good digital work directly supports growth.

Lead digital elevation and innovation in practice.

Digital Delivery & Optimisation

Day‑to‑day management and optimisation of the Company website and CMS which was built in 2023 as a MVP and is currently undergoing redevelopment.

Working with internal teams and agency partners to improve user journeys, content performance and conversion.

Ownership of website updates, landing pages and performance tracking.

Search & Demand Generation

Hands‑on delivery and optimisation of SEO and PPC activity.

Keyword research, on‑page optimisation and performance reporting.

Working with agency partners where required, with increasing ownership in‑house.

Email & CRM

Planning and execution of email and eCRM activity.

Managing campaign set‑up, segmentation, testing and reporting.

Supporting lead nurturing and sales enablement activity.

Social Media & Content Distribution

Full‑time management of B2B social channels, with a particular focus on Linked In – working with a part time content and online PR specialist.

Scheduling, publishing and optimising content in line with brand and business priorities.

Amplifying key content, campaigns and commercial messages.

Agency & Stakeholder Collaboration

Working closely with a lead digital agency to deliver a fast‑to‑market digital plan.

Acting as the day‑to‑day digital lead internally, managing priorities and expectations.

Translating business needs into effective digital execution.

Skills & Experience

Strong execution capability, with a specialism in at least one of the following:

• Website and CMS management (Wordpress)
• Social media (particularly Linked In)
• CRM / eCRM – any platform

Confidence working with agencies and multiple internal stakeholders.

A delivery mindset: organised, proactive and comfortable working at pace.

Experience supporting lead generation or sales enablement.

Familiarity with analytics, reporting and performance optimisation.

Exposure to Generative AI.