Digital Specialist; SEO & PPC

Job duration Full-time

This role is for someone who genuinely cares about results. Someone who enjoys understanding how performance fits together across search visibility, paid activity, landing pages, tracking, reporting, and the wider user journey.

We are looking for a person with strong core capability in SEO, supported by solid PPC experience, who wants to play a more meaningful role in how performance is shaped, delivered, and improved. We want someone who can spot patterns, ask better questions, understand what matters to clients, and help improve results across the full journey.

You will work closely with our marketing, design, development, and account management teams to ensure SEO and PPC activity is aligned with wider client objectives and properly supported at every stage. This is not a role focused on managing activity for the sake of it. It is about contributing clear thinking, useful recommendations, and work that leads to measurable improvement.

At Root Fifty-Two, we work across a varied portfolio of client accounts, supporting businesses with joined-up thinking across brand, digital, creative, web, and marketing.

We are now looking to strengthen the performance side of that offer with someone who can bring sharper thinking and stronger ownership to our SEO and PPC work.

This is not a role for someone who wants to stay in a narrow channel lane. It is for someone who understands that performance depends on more than impressions, clicks, or dashboard output. We want someone who can interpret what matters, identify where improvements can be made, and work with the wider team to turn those insights into action.

SEO will be the heavier weighting of this role, with PPC forming an important secondary discipline. The right candidate will be confident in the day-to-day delivery of search and paid activity, but will also be motivated by the bigger picture: understanding what is helping performance, what is holding it back, and where better results can be achieved.

You will support Account Managers where needed and join occasional client calls, but this is primarily an internally focused role within a collaborative team, with the opportunity to help raise the standard of how performance is delivered and understood across the agency.

• Plan, manage, and improve SEO activity across a range of client accounts
• Support the setup, optimisation, and ongoing management of PPC campaigns, primarily in Google Ads, Meta & Linked In
• Carry out keyword research, search intent analysis, competitor review, and performance monitoring
• Identify opportunities to improve traffic quality, lead quality, and conversion performance
• Work alongside internal design, development, and marketing teams to help strengthen results across the wider journey
• Input into landing page recommendations, tracking requirements, technical considerations, and content direction where relevant
• Use tools such as GA4, Google Search Console, Google Tag Manager, Looker Studio, and SEMrush to analyse performance and identify meaningful insight
• Produce reporting and recommendations that are clear, commercially relevant, and understandable for both clients and internal teams
• Support Account Managers with occasional client calls and performance input where required
• Contribute ideas, recommendations, and improvements that strengthen Root Fifty-Two’s wider performance offer.

• Strong hands‑on SEO experience, with good working knowledge of PPC
• Likely 3–5+ years’ experience in a search, digital marketing, or performance‑focused role
• Good understanding of Google Ads, GA4, Search Console, Tag Manager, Looker Studio, and SEMrush
• Confident interpreting data and turning it into clear, practical actions
• Genuinely interested in outcomes, not just task completion or platform output
• Comfortable working across multiple client accounts and internal teams
• Agency experience is helpful, but not essential
• Confident contributing internally and supporting client‑facing conversations when required

• SEO and PPC activity is well managed, clearly prioritised, and consistently improved
• Reporting is clear,…