Senior Vice President, Marketing & Ecommerce

Job Description

• Brand and Private Label Product Development and Life Cycle Management, Insights and Innovation Pipeline, Pricing/Revenue Management, Ecommerce Growth, Marketing/Demand Generation, and Creative Services.

The SVP of Marketing and E-commerce drives the end-to-end commercial engine — from consumer insight to product creation to retail/eCommerce acceleration — ensuring the company wins in a value driven, highly competitive marketplace. This person delivers by aligning integrated marketing, pricing and product strategies across B&M and Ecommerce channels, working with both branded and private label customers. Key responsibilities include managing revenue, margin, and profitability levers championing cross-functional innovation and demand generation and building a high-performing team aligned with company culture.

As member of the executive team

• Participate in the development of strategic and annual operating plans that create organizational value.
• Establish annual and quarterly objectives, strategies, and tactics that support the company’s financial goals with a strong focus on revenue generation and contribution margin improvement.
• Establish and track key metrics and provide business and competitive analyses and insights.
• Lead use of data to drive decisions, including marketing KPIs and performance dashboards, forecasting and scenario modeling, competitive and market analysis.
• Translate complex data into actionable insights for leadership.
• Present regularly to the Board on performance and growth strategy Eliminate inefficiencies across key business functions—specifically targeting product development cycles, marketing workflows, and e-commerce operations—to drive faster execution.
• Partner with Sales on line reviews, bids, retailer new product launches, and category growth strategies.
• Partner with Operations on demand planning, supply alignment, and cost optimization.
• Partner with cross-functional teams to identify operational friction points, lead the modernization of legacy systems, and implement robust forecasting frameworks that improve resource allocation and predictability.
• Actively foster a culture that promotes open communication, innovation, celebrating when people make a difference, rewarding people working together, and achieving excellence.

• Partner with finance and executive leadership to ensure efficiency of spend and alignment with profitability targets.
• Own and manage a multi-million-dollar marketing budget , starting with the definition of objectives and strategies, and continually improving forecasts, budget allocation, and return on investment.
• Lead marketing expense governance , including GL accuracy and coding standards across brands and channels.

• Define and lead integrated marketing and e‑commerce strategy across all channels (Amazon, Other Ecom platforms, DTC, and B&M) to drive revenue growth and profitability.
• Establish annual and long-term growth initiatives and strategies , including brand strategy, pricing strategy, advertising and promotion strategy, and optimal product portfolio composition.
• Oversee the execution of advertising, promotions, and other marketing programs through a combination of internal resources and external agencies.
• Ensure effective execution of marketing strategies and plans across channels and customers. Support sales with key account visits as needed.
• Provide marketing strategy and fact-based selling information used to create selling stories.
• Partner with sales to assist in the…