General Manager – Leisure, Cocktail & Sports Bar

General Manager – Leisure, Cocktail & Sports Bar

Location:

Burton upon Trent, Staffordshire
Salary:  £35,000–£40,000 per annum + Performance-Related Bonus
Job Type:  Full-time
Lead an exciting venue. Drive sales. Build a winning team.
Are you a commercially minded hospitality manager who loves creating great guest experiences, developing people and driving sales?
We're looking for an ambitious General Manager to lead an exciting leisure, cocktail and sports bar venue in Burton upon Trent. This is a fantastic opportunity for an experienced hospitality leader to take ownership of a busy, activity-led venue, develop its commercial performance and help shape the future growth of an expanding pub and leisure business.
With support from an experienced Head Office team and a strong management structure on site, you'll have the opportunity to make your mark, bring new ideas to life and build a venue that customers want to return to time and time again.
The Opportunity
You'll take overall responsibility for the day-to-day operation and commercial success of a venue with a capacity of approximately 150–200 guests, leading a team of 15–20 employees alongside a Deputy Manager and Bar Manager.
This is a hands-on leadership role combining operational management with sales growth, team development, events and local business development.
You'll have the autonomy to identify new revenue opportunities, develop engaging promotions, build local partnerships and create memorable experiences that keep customers coming back.
You'll also benefit from direct support from an Operations Manager, Brand Manager and Director, with training and development opportunities to support your success and future career progression.
What You'll Be Responsible For
Driving sales and commercial performance
Develop and deliver initiatives to increase footfall, customer spend and repeat visits

Create engaging promotions, events and marketing activities that generate revenue

Build relationships with local businesses and corporate clients to develop group bookings, private hire and event opportunities

Monitor sales performance, budgets and KPIs, identifying opportunities to improve profitability

Manage stock, purchasing, wastage and labour costs to maximise financial performance

Leading the venue
Oversee daily operations across the bar and leisure activities, ensuring consistently high standards

Ensure all entertainment attractions are operated safely and in accordance with company procedures

Maintain compliance with licensing, health and safety, food hygiene and company policies

Deliver an outstanding guest experience in a welcoming, energetic environment

Handle customer feedback professionally and resolve issues effectively

Building a high-performing team
Recruit, train, motivate and develop a team of 15–20 employees

Lead and support your Deputy Manager and Bar Manager to deliver operational excellence

Manage rotas and staffing levels to balance service quality with labour costs

Coach team members, conduct performance reviews and create a positive working culture

Lead by example, setting clear expectations and celebrating success

Growing the business
Identify opportunities to improve the guest journey and enhance the entertainment offering

Develop local partnerships and increase awareness of the venue within the community

Take ownership of business performance and contribute ideas to support the company's wider growth plans

Help establish successful practices that can support the opening and development of future venues

What We're Looking For
We're keen to hear from commercially driven hospitality managers who can demonstrate strong leadership, operational control and a genuine passion for delivering results.
You'll ideally have:
Previous experience as a General…