Sales Manager - North East

Location

North East England (field-based)

Regular travel across the region required

Competitive basic salary + commission/bonus (DOE)

• Company car
• Company pension
• 20 days holiday + bank holidays
• Staff discount (where applicable)

We are looking for a driven and commercially minded Sales Manager to develop and grow sales across the North East
, focusing primarily on plumbing and heating merchants
.

This is a field-based role requiring strong relationship-building, excellent product knowledge, and a consistent approach to planning, reporting, and pipeline management using our CRM system
.

You’ll be responsible for maintaining and growing an existing customer base, while also identifying and converting new merchant opportunities across the region.

• Manage and grow an established portfolio of merchant accounts
• Build strong relationships with branch managers, buyers, and decision-makers
• Increase sales through product ranging, promotions, and account development
• Identify and win new merchant business across the territory
• Maintain strong product and competitor knowledge within plumbing & heating

• Plan and manage a structured weekly journey plan
• Maximise time in front of customers through effective route planning
• Prioritise key accounts and focus effort where the biggest opportunity exists

• Accurately record all customer visits, opportunities, quotes, and activity in the CRM system
• Keep pipeline and forecast data up to date
• Provide weekly updates on performance, opportunities, and merchant feedback
• Track promotions, pricing activity, and account development plans

• Work closely with internal sales, customer service, and warehouse teams to ensure smooth order fulfilment
• Resolve issues quickly and professionally, protecting long-term customer relationships
• Support product launches and promotions in the region
• Attend sales meetings and training as required

• Plumbing & heating merchants (branches, regional managers, buyers)
• Internal sales and customer service teams
• Suppliers and brand representatives (where applicable)

• Proven experience in field sales in distribution or manufacturing
• Strong understanding of how plumbing & heating merchants operate
• Confident selling and negotiating at branch and regional level
• Good IT skills and experience using a CRM System
• Full UK driving licence

• Self-motivated and highly organised
• Commercially sharp with a strong drive to win
• Confident communicator with a professional approach
• Reliable, consistent, and able to work independently
• Strong attention to detail (especially with CRM and quoting)
• A relationship-builder who can be both friendly and firm

• Sales growth vs target (monthly and quarterly)
• New account wins
• Margin and product mix
• CRM activity and data quality
• Customer retention and account development