Sales Development Representative

Sales Development Representative (SDR)

Location: Caernarfon, Gwynedd

Working Pattern: Full-time, office-based

Package: Competitive basic salary + uncapped commission

Sector: SaaS Technology – Governance, Risk & Compliance (GRC)

Reporting to: Head of Sales & Partnerships

Adoptech is a growing SaaS technology company specialising in Governance, Risk and Compliance (GRC).

Our technology helps organisations simplify the complex world of compliance, giving businesses a smarter and more efficient way to manage their governance, risk and compliance requirements.

This is an exciting opportunity for someone who wants to build a successful career in technology sales and be rewarded for their performance.

We offer a competitive basic salary plus uncapped commission
, giving you the opportunity to significantly increase your earnings based on your success.

Reporting directly to our Head of Sales & Partnerships
, you'll be at the front end of our new business sales process, working closely with the wider sales and marketing team.

Your role will be to identify organisations that could benefit from Adoptech, engage the right decision-makers, understand their challenges and create qualified opportunities for our sales team.

You’ll use a combination of phone, email, Linked In and targeted outbound prospecting to start conversations and develop relationships with prospective customers.

You don't need to arrive as an expert in GRC. We'll provide the training and support you need to understand our platform, our customers and the Governance, Risk and Compliance market.

What we're looking for is ambition, confidence, resilience and a genuine desire to succeed in sales.

• Research and identify prospective B2B customers that fit Adoptech's target market.
• Identify and engage relevant decision-makers.
• Generate new business opportunities through proactive outbound prospecting.
• Make outbound calls and confidently introduce Adoptech to prospective customers.
• Use email, Linked In and other channels to engage and nurture prospects.
• Ask intelligent questions to understand business challenges and GRC requirements.
• Qualify prospective customers and identify genuine sales opportunities.
• Book high-quality discovery meetings and product demonstrations for the sales team.
• Respond quickly and professionally to inbound and marketing-generated leads.
• Build and maintain a strong pipeline of prospective customers.
• Follow up consistently and nurture longer‑term opportunities.
• Maintain accurate records of conversations, activities and opportunities within our CRM.
• Work closely with sales and marketing to improve campaigns, messaging and lead generation.
• Develop a strong understanding of Adoptech's SaaS platform and the wider GRC market.
• Work towards and exceed agreed activity, meeting and qualified‑opportunity targets.

We're looking for someone who is commercially ambitious, confident and motivated by achieving results
.

You’ll enjoy speaking with people and be comfortable picking up the phone, starting conversations and dealing with rejection.

Successful B2B sales isn't simply about following a script. It's about listening, asking the right questions, understanding business challenges and identifying where our technology can genuinely help.

We're looking for:

• Excellent verbal and written communication skills.
• Confidence speaking with business professionals and senior decision-makers.
• A proactive approach to creating new opportunities.
• Strong listening and questioning skills.
• Resilience, persistence and a positive attitude.
• A competitive and target‑driven mindset.
• Strong organisational and time‑management skills.
• An interest in SaaS technology and the GRC industry.
• Good general IT skills and confidence learning new systems.
• The ability to work independently while contributing to a collaborative team environment.

Previous experience in sales, business development, telesales, recruitment or another commercially focused customer‑facing role would be beneficial.

Experience in B2B sales, SaaS, technology, cybersecurity, compliance or GRC would be an advantage, but isn't essential.

• Competitive basic…