Sr Manager, Sales Operations – GTM Strategy & Territory Planning

Sr Manager, Sales Operations – GTM Strategy & Territory Planning Skip to main content

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United Kingdom time type:
Full time posted on:
Posted 10 Days Agojob requisition :
JR110984

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
** Sr Manager, Sales Operations – GTM Strategy & Territory Planning
** Genesys empowers organisations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees with an AI-Powered Experience Orchestration platform. Visit  
** Overview
* * Genesys is seeking an experienced Sr. Sales Operations Manager to support Europe, Middle East & Africa. This role is critical to lead the operational execution across the field organisations, including Sales Executives, Overlay Specialists, and Channel Partners. This role will help drive the evolution of GTM structure, productivity optimisation, planning, and operational processes. The successful candidate will not only possess a broad understanding of sales, channel & alliances, and business operations within the Enterprise Software industry but also must communicate effectively with senior-level sales executives and back office functional leadership.

This candidate will be data-driven, self-motivated, sales business application savvy, intellectually curious, a fast learner, detail-oriented, and able to move quickly while keeping focused on high-impact projects with limited direction and supervision.

This role will own and transform three critical pillars of our GTM operating model:
** 1. White Space Visibility & Territory Intelligence
*** Lead a full-scale territory clean-up and enrichment initiative across EMEA.
* Transition from legacy account allocations to data-driven territory design based on true Serviceable Obtainable Market (SOM).
* Define, build and ope rationalise criteria for high-propensity, AI-first target accounts resulting in creating buy-in on quotas with Sales, Finance & Rev Ops stakeholders
* Build patches looking at the whitespace, green space, and assigned AE productivity metrics and benchmarks ensuring sales teams focus on viable opportunities.
* Build, in collaboration with the Revenue Intelligence team & IT team, a scalable framework for ongoing territory health and data integrity.
** 2. The “Single Connected Thread” Planning Cycle
*** Own the logic and execution behind territory design in close partnership with global planning.
* Ensure every Account Executive enters the fiscal year with a Global Achievement Plan (GAP) grounded in verified, actionable data.
* Align regional execution with global strategy, creating consistency across segmentation, quotas, and coverage models.
* Bring structure, predictability, and transparency to the annual planning process.
** 3. Eliminating Operational Friction & Data Governance**
* ** Own Data Governance across EMEA**, establishing and enforcing clear standards for data quality, consistency, ownership, and access across…