Product Manager II

Product Manager II — AI

Location:

UK or Granda

The deadline for internal applications is Friday, June 19th.

Certinia delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company's Professional Services Automation (PSA), Customer Success (CS), and Financial Management (FM) solutions—delivered on Salesforce's leading cloud platform—provide the ability to run a connected services business, deliver with intelligence, and achieve business agility.

Headquartered in Austin, Texas with presence around the world, Certinia is backed by Haveli Investments, TA Associates, General Atlantic and Salesforce Ventures. For more information, visit

Product management is changing faster than at any point in the last decade. The administrative grind—writing first drafts, synthesising research, chasing status, grooming backlogs— is increasingly handled by AI. That frees time for the work that actually moves products forward: sharper strategy, deeper customer understanding, better problem framing, and faster experimentation.

This is an AI‑first PM role. You'll work with AI tools every day—not as a novelty, but as a core part of how you think, discover, and ship. You'll be expected to direct AI output, not just consume it: synthesising hundreds of data points, testing ideas in hours rather than weeks, and making the editorial judgements that turn raw intelligence into product decisions.

The role will evolve. As Certinia's use of AI—both to build our products and within our products—deepens, so will this role into new territory like AI feature design, probabilistic thinking, and responsible AI oversight. We're not asking you to arrive knowing all of that. We are asking you to want to build it.

• Deep customer understanding is one of the few things AI cannot substitute. You will spend meaningful time with customers—listening, challenging, and building the empathy that tells you which problems are worth solving.
• AI accelerates the synthesis work around it: use AI tools to surface patterns across interviews, support tickets, usage data, and feedback at a scale that wasn't previously practical. Your job is to direct and editorialise those outputs—to decide what they mean and what to do about them. AI brings the signal; you bring the judgement.

• Own the strategy for your part of the product, aligned to key customer personas. Use AI to rapidly synthesise market intelligence, competitive signals, and internal stakeholder input—so your energy goes into the strategic judgement calls, not the information‑gathering that precedes them.
• Influence overall product strategy by connecting your customer‑level insights to the bigger picture. Collaborate with leadership on investment priorities. Work with engineering and design partners to define shared OKRs that connect strategy to delivery.

• Discovery is the highest‑leverage work a PM does—and AI changes what's possible here. Develop a rich understanding of customer needs through interviews, data, and market research, all synthesised and structured using AI. Your role is to interrogate, challenge, and act on those outputs—not just produce them.
• Leverage our AIDLC with engineering leads to prototype and test potential solutions  enables more experiment cycles with tighter feedback loops—you use that advantage deliberately. Iterate toward the best solution, not just the first viable one.
• Own delivery from discovery to ship. Work with your team to deliver the highest value solution, drawing on peers and discipline leads across Product Management, design, and engineering.

• Shape how customers adopt and succeed with the capabilities you helped build. Work directly with key customers through go‑live and beyond.
• Enable sales, services, and support to make customers successful. Use AI to accelerate preparation of release content, training materials, and customer‑facing collateral—then focus your energy on quality, positioning,…