Senior Digital Marketing Executive - Maternity Cover

About us

Stone King is an ambitious and purpose-driven firm. Our collaborative culture and core values are intertwined with our ethos of doing the right thing by our clients, communities, and our people. Our passion for the sectors we work in and the purpose-driven work we do with our clients has resulted in SK being recognised as national leaders in our specialist fields across the country.

This is a fantastic opportunity for an individual looking to progress their career to join Stone King’s highly respected Business Development & Marketing Team.

Accountable for the firm’s digital marketing strategy and roadmap, including UX optimisation, SEO governance, PPC budget control and innovation planning. This role provides leadership on digital best practice and ensures alignment with firmwide growth objectives.

This opportunity is for a 12‑month Fixed‑Term Contract for a maternity cover.

• Opportunity to gain invaluable experience across our Business Development & Marketing Team
  , you’ll have the opportunity to work closely with our specialists across the firm.
• To be part of an ambitious and collaborative national firm where our culture and values are at the heart of everything we do. We believe our people are our greatest asset and strive to create the best place to work.
• Excellent benefits for our people
  , with a focus on wellbeing and development at the forefront.
• Hybrid working – Stone King are proud to be signatories of the Mindful Business Charter as part of our commitment to mental health and wellbeing. We want to support all of our people in achieving a healthy work/life balance and would be happy to speak with prospective candidates about flexible working arrangements.

General duties include, but are not limited to:

• Lead the website roadmap and UX strategy, setting standards for optimisation and conversion.
• Oversee large‑scale web project and ensure integration with firmwide campaigns.
• Monitor client journey trends and recommend enhancements to improve UX and conversion.
• Upload technical content (videos, audio, member areas) and manage e‑commerce functionality.

• Define and govern SEO/GEO strategy across all digital channels. Provide training and ensure compliance with best practice.
• Research and apply geo‑targeting strategies to improve visibility.

• Own PPC strategy and budget allocation, setting KPIs for paid media performance and overseeing optimisation.
• Analyse performance and provide recommendations for optimisation.

• Accountable for digital performance.
• Interpret analytics to influence investment decisions and campaign priorities.

• Research emerging trends (voice search, AI‑driven personalisation, CRO).
• Recommend and implement future‑proof digital strategies to leadership and secure support for projects.

• Proven experience in managing digital marketing platforms and campaigns, ideally within a professional services environment or in a law firm.
• Ability to lead large‑scale digital projects.
• Strong knowledge of website management, UX principles, as well as large‑scale web projects.
• An understanding of and demonstrated experience with SEO, GEO‑targeting, and PPC campaign management.
• Experience in marketing automation and CRM systems.
• Experience influencing senior stakeholders.
• Familiarity with e‑commerce functionality and content upload – video/audio/member areas.
• Proficiency in using analytical tools such as Google Analytics, PPC dashboards to monitor on and report on performance with the aim to provide actionable insights to improve conversion rates and campaign effectiveness.
• Awareness of emerging digital trends such as voice search, AI tools, and CRO with the ability to influence others on implementing new strategies to take advantage of digital engagement.

• Previous experience in a similar position within professional services environment.

• Strong stakeholder engagement skills and confidence to challenge constructively and offer alternative approaches.
• Solutions focused approach with drive to improve processes and outcomes.
• Strong…