Fractional Growth Marketing Manager

Location: Flexible / Hybrid (UK-based preferred)

Type: Part‑time, contract or PAYE

Time commitment: ~3 days per week initially (with potential to scale)

Reporting to: Managing Director

Salary: £55-60K FTE

JPC is a growth partner for enterprise B2B organisations, helping them win and retain high‑value customers by shaping how buyers think about value before decisions are made. We combine deep human insight with data‑driven strategy to uncover what really drives complex buying groups, then turn that into highly personalised, creative experiences – from value propositions and messaging through to ABM programmes, campaigns and immersive environments – while partnering with sales teams in the moments that matter most to convert opportunity into closed deals through sharper pursuit strategies and high‑impact bid shaping.

Working with global organisations across technology, telecoms, professional services, financial services and the public sector, we align sales, marketing and customer teams around a shared value narrative to influence earlier, engage more meaningfully, and improve win rates, retention and long‑term growth – contributing to £13.5BN in client revenue won over the last five years.

We’re looking for a hands‑on, commercially‑mindful Fractional Growth Marketing Manager to help us activate and scale JPC’s own growth engine. This is not a pure strategy role. Nor is it a traditional campaign execution role. It sits in the middle – translating our positioning into consistent market presence, targeted engagement and real pipeline, so you’ll work closely with the senior team to design and activate JPC’s own marketing programmes, engaging our target accounts and market.

You will also have support from our copy and creative team.

Important: This role is focused on JPC’s own marketing, brand and pipeline generation. While there may be opportunities over time to contribute to client programmes, the primary focus is building and activating JPC’s growth engine.

• Build JPC’s market presence and profile with priority accounts and audiences
• Design and activate ABM and demand generation programmes
• Drive pipeline creation and early‑stage opportunity development
• Align closely with the senior team to connect marketing activity to commercial priorities

• Design and execute multi‑touch ABM programmes across our priority accounts
• Build and manage target account engagement plans across channels (email, Linked In, events, content, direct outreach)
• Align activity to live opportunities, strategic conversations and priority prospects
• Ensure marketing activity supports real sales conversations, not just awareness

• Plan and activate broader campaigns to build awareness and inbound interest
• Manage channel mix and performance (organic, paid, email, social, partnerships)
• Optimise activity based on engagement, signals and outcomes

• Own the delivery of our thought leadership programme, including:
  • Executive round tables
  • Podcasts
  • Whitepapers and content series
• Manage the end‑to‑end experience:
  • Targeting and invitations
  • Attendee engagement
  • Content distribution
  • Follow‑ups and next steps

(These are not “just events” – they are strategic engagement moments designed to open conversations and build trust.)

• Own the activation and management of marketing channels and tools
• Build and manage campaign workflows, automations and tracking
• Ensure activity feeds into CRM and supports pipeline visibility and reporting

(Strong Mar Tech capability is critical – this role is about orchestration, not just ideas.)

• Design and manage multi‑touch nurture journeys
• Engage directly with warm leads and contacts to:
  • Build context and relationships
  • Deepen engagement
  • Qualify opportunities through to initial sales qualification (e.g. BANT)
• Transition qualified opportunities to senior stakeholders for next‑stage conversations

• Strong experience in B2B marketing within an agency environment (ideally with experience also in the end client field of complex tech…