CRM Lead

Introduction

World First is a subsidiary of Ant International, a global digital payment and financial services leader. Through the World Account, World First is meeting the needs of SMEs engaged in international trade or business, both online via marketplaces or websites, as well as offline to support importers and exporters. World First serves one million customers worldwide and is connected to over 100 marketplaces.

World First is shaking up the financial services industry. As part of Ant Group, our mission as a Fin Tech is ‘to make it easy to do business anywhere’.

We are seeking an experienced Global CRM Manager to join our dynamic marketing team s role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally.

• Design, and manage CRM campaigns (covering email, SMS, and push notification) in line with the overall marketing calendar and business goals.
• Create and develop strategies to optimise marketing automation, aiming to improve customer engagement and increase conversion rates.
• Lead and manage the internal team and agency based on OKR and performance to progress towards the objective.
• Optimise CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, client conversions and overall campaign performance.
• Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems.
• Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.

• Minimum 4-year experience in marketing and minimum 3-year experience in CRM/marketing automation roles.
• Fluency in English and Chinese (Mandarin) is required.
• Familiarity with Salesforce Marketing Cloud or Hub Spot or other marketing automation platform is a must.
• Experience of To-C industry or working in brand owner companies is a plus.
• Proven experience in driving success business results through CRM campaigns.
• Good leadership skills managing agency or internal team.

World First is proud to be an equal opportunity employer. We are passionate about creating a diverse and inclusive workplace where our people feel that they belong and can reach their full potential. We believe our differences are our strengths and are committed to recruiting, developing and retaining a team from a variety of backgrounds, perspectives, and skills.

We encourage applications from all individuals regardless of race, age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, religion or belief, and marriage and civil partnership.