Sales Manager- EMEA

ABOUT THE ROLE

We are looking for a well‑connected and results‑driven Sales Manager to drive strategic growth and expand our Branding and Performance business across the UK and wider EMEA market. This is a branding‑first role with strong emphasis on CTV, Programmatic, and Display solutions, while also leveraging Mobile & Web Performance opportunities to maximize revenue. The ideal candidate will bring deep market expertise, established relationships across agency trading hubs, and a proven ability to unlock high‑value, revenue‑driven partnerships.

• Drive branding‑led revenue growth across the UK, with primary focus on CTV, Programmatic, and Display solutions.
• Own the full sales cycle – prospecting, pitching, negotiation, onboarding, and closure.
• Leverage performance expertise across Mobile and Web to capture incremental budgets.
• Deliver consistent revenue growth aligned with regional and global targets.

• Build and maintain strong relationships with top‑tier media agencies, trading desks, and direct brands across the UK.
• Identify and unlock new opportunities within both agency and direct client ecosystems.
• Act as a trusted advisor, ensuring long‑term client retention and satisfaction.
• Monitor competitor activity, audience trends and the evolving CTV landscape to sharpen go‑to‑market strategy.
• Contribute to Xapads' strategic positioning and long‑term growth across EMEA.
• Represent the company at key industry events, panels, and trade bodies (e.g., IAB, ISBA).

• Partner with Ad Ops, Strategy, and Product teams to ensure seamless campaign execution and client success.
• Feed client and market insights back into product development and solution design.

• Minimum 5+ years of experience in Digital Media / AdTech Sales, preferably within the UK and EMEA markets.
• Strong experience and established relationships with EMEA trading hubs within major agency groups (Group
  
  M, Publicis, Dentsu, Omnicom, IPG).
• Prior experience working with a curator/reseller and/or publisher sales ecosystem is a strong advantage.
• Prior experience working with a curator or reseller ecosystem is mandatory.
• Deep understanding of branding solutions across CTV, Programmatic, Display, Native, and Traditional Digital ecosystems, with additional experience in Banner & Rich Media considered a plus.
• Experience in Performance Marketing (Mobile & Web) is required.
• Proven track record of driving high‑value deals and scaling revenue within agency‑led environments.
• Proven ability to drive strategic partnerships and revenue growth.
• Excellent negotiation, presentation, and communication skills.
• Ability to work in a fast‑paced, high‑growth environment.
• Fluency in English is required; proficiency in any additional European language is a strong advantage.