Brand Creative Director

Hummus Republic is a Mediterranean fast-casual franchise committed to bringing Fresh Habits to communities across the nation. Our brand represents wholesome, flavorful Mediterranean cuisine served in a modern, inviting environment. As we continue to grow our franchise network, we seek a Brand Creative Director to own and elevate our brand identity across all touchpoints.

The Brand Creative Director is a hybrid strategic and creative leadership role responsible for the complete stewardship of the Hummus Republic brand. This position combines the vision of a Creative Director, the hands‑on skills of a Graphic Designer, the strategic thinking of a Brand Manager, and the expertise of a Branding Specialist. The ideal candidate will shape how our brand is perceived by franchisees, customers, and partners while executing high‑quality creative assets that support franchise growth and brand consistency.

• Develop and maintain comprehensive brand guidelines ensuring consistency across all franchise locations.
• Define and protect brand voice, visual identity, and messaging aligned with the "Fresh Habits" positioning.
• Conduct competitive analysis and identify opportunities to differentiate the brand in the fast‑casual Mediterranean space.
• Evolve brand identity as needed while maintaining core brand equity and recognition.
• Lead creative development for all marketing materials, campaigns, and brand communications.
• Design and produce print and digital assets including menus, signage, packaging, promotional materials, and franchise collateral.
• Direct photography and video shoots ensuring brand-aligned visual content.
• Create compelling presentations and pitch decks for franchisee recruitment and investor relations.
• Develop and distribute brand assets, templates, and toolkits for franchisees.
• Create standardized operational materials (SOPs, training guides, job descriptions) with consistent brand application.
• Design branded communications for the franchisee network including newsletters, announcements, and holiday messaging.
• Support new restaurant openings with grand opening materials and local marketing assets.

• Bachelor's degree in Graphic Design, Visual Communication, Marketing, or equivalent experience.
• 2‑3 years of experience in creative/design roles with brand management responsibilities.
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong portfolio demonstrating brand identity systems, marketing collateral, and strategic design thinking.
• Experience developing and enforcing brand guidelines across multiple stakeholders.
• Excellent communication and presentation skills.
• Ability to work independently while collaborating across departments.

• Experience in restaurant, hospitality, or franchise industry.
• Video editing skills (Adobe Premiere Pro, After Effects).
• Photography direction and food styling knowledge.
• Experience managing influencer/ambassador partnerships.
• Understanding of social media trends and content best practices.

Director

Full‑time

Design, Art/Creative, and Information Technology

Restaurants