Marketing Campaign Specialist, YouTube

Job Summary:

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction.  The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
** THE ROLE
** Insomniac is looking for an enthusiastic and experienced Marketing Specialist to oversee the operations and growth strategy of You Tube. The Marketing Campaign Specialist, You Tube requires an experienced digital leader with exceptional organizational and project management skills. This position will report to the Director of Brand Strategy. This is not a remote position.
** RESPONSIBILITIES
* ** Specialize in creating and executing marketing campaigns in coordination with Strategic Stakeholders, with a strong focus on You Tube as a primary content and promotional channel with leading cross-functional teams across digital advertising, social media, integrated technology, etc.
* Own the You Tube marketing strategy in coordination with Strategic Stakeholders: develop content calendars, manage video releases, optimize videos, and leverage platform tools (e.g. Shorts, Community tab, scheduling, etc.) to drive growth and engagement
* Work in tandem with third party agencies for operation, management, and execution of You Tube initiatives.
* Partner closely with event marketing leads to integrate You Tube-first campaigns with broader marketing initiatives.
* Lead internal & external meetings clearly articulating campaign objectives and You Tube-specific strategies and opportunities.
* Analyze week-to-week performance data. Including You Tube channel analytics, social media engagement, and paid media with adapting marketing plans based on insights with regularly communicating key targets and performance metrics to internal and external partners.
* Stay on top of platform trends, content formats, algorithm updates, and You Tube best practices, ensuring campaigns are innovative, optimized, and aligned with current digital behavior.
* Recommend process improvement initiatives that optimize the overall marketing and You Tube content development workflow.
* Partner with in-house design and media (video and motion) teams to develop You Tube-optimized assets.
* Hire and manage independent video editors, animators, and You Tube specialists as needed to support initiatives.
* Lead the execution of on-site marketing efforts across media, social, and content capture — including planning for live streaming, real-time content, and post-event recaps.
* Ensure timely and accurate approvals for all marketing and You Tube/media assets.
* Support recruitment, training, and onboarding of various team members, including those supporting video and You Tube operations.
* Train and provide support in onboarding team members, clients, vendors and partners when needed
* Other projects and responsibilities as assigned.
** QUALIFICATIONS
* ** 3+ years relevant experience in marketing and/or music, with demonstrated expertise in You Tube marketing, audience development, or content strategy.
* Deep understanding of the You Tube platform, content formats (Shorts, Lives, long-form), algorithm, and creator/influencer ecosystem.
* Exceptionally high attention to detail while working in a fast-paced environment.
* Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands.
* Strong communicator who is comfortable leading strategy and presenting You Tube insights and campaign results.
* Proven ability to lead and execute…