Insomniac - Marketing Campaign Specialist, Concerts

Insomniac - Marketing Campaign Specialist, Concerts

Join Insomniac Events as a Marketing Campaign Specialist, Concerts.

WHO ARE YOU?
Do you enjoy dance music? Do you excel at marketing within the EDM space? We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing.

Job Summary
Insomniac produces innovative, immersive music festivals and events. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival.

THE ROLE
Insomniac Events is looking for an enthusiastic and experienced Marketing Specialist to play an integral role in daily operations and marketing of branded shows and festivals. This position will be based in-office full-time, at the Calabasas, CA location and various on-site event locations.

Responsibilities

• Specialize in creating and executing 360 marketing campaigns for designated branded shows and festivals.
• Partner closely with the executive producer, marketing vertical leads, artists & managers.
• Lead internal & external meetings as the main speaker conveying objectives & solutions.
• Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data.
• Stay on top of new trends and techniques to execute the best and most forward-thinking campaigns.
• Ensure fluid and accurate communication across all relevant project stakeholders.
• Facilitate third-party marketing campaigns for assigned projects.
• Recommend process improvement initiatives pertaining to the overall marketing workflow.
• Report on key statistics around audience growth and engagement.
• Partner closely with in-house design and new media teams to develop marketing campaign assets.
• Hire and manage independent video, design, and other specialized contractors.
• Own execution of on-site marketing efforts across media, social, street teams, etc.
• Obtain relevant approvals for marketing and social media assets.
• Support in recruiting, hiring, training, and onboarding various team members.

Qualifications

• 3+ years relevant working experience in marketing, and/or music.
• Exceptionally high attention to detail working in a fast-paced environment.
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands.
• Articulate speaker who is affable & solution-oriented.
• Proven ability to lead and execute complex and high-volume marketing campaigns.
• Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.).
• Ability to multitask on fast-paced timelines, adapt quickly to change.
• Ability to systematically execute on tight deadlines.
• Experience with marketing, Photoshop, HTML, Google Analytics preferred.

WORK ENVIRONMENT

• Must be willing to travel to work during holidays, evening and weekend hours, as required.
• Must be able to tolerate loud noise levels and drastic temperature climates while working on site.
• Must be able to work in open concept office space.

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY
Insomniac strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex, gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law.