Insomniac - Marketing Campaign Specialist, YouTube

Overview

Insomniac is seeking a Marketing Campaign Specialist, You Tube to oversee the operations and growth strategy of You Tube. This is not a remote position and reports to the Director of Brand Strategy.

Are you passionate about dance music and expert in You Tube marketing? We are looking for a highly motivated self-starter who loves both dance culture and marketing. If this describes you, read on.

• Specialize in creating and executing marketing campaigns with a strong focus on You Tube as a primary content and promotional channel, coordinating with Strategic Stakeholders and cross-functional teams across digital advertising, social media, and integrated technology.
• Own the You Tube marketing strategy: develop content calendars, manage video releases, optimize videos, and leverage platform tools (e.g., Shorts, Community tab, scheduling) to drive growth and engagement.
• Work with third-party agencies for operation, management, and execution of You Tube initiatives.
• Partner with event marketing leads to integrate You Tube-first campaigns with broader marketing initiatives.
• Lead internal and external meetings to articulate campaign objectives and You Tube-specific strategies.
• Analyze week-to-week performance data, including You Tube channel analytics, social media engagement, and paid media; adapt marketing plans based on insights and communicate targets and performance metrics to partners.
• Stay updated on platform trends, content formats, algorithm changes, and You Tube best practices to ensure campaigns are innovative and aligned with digital behavior.
• Recommend process improvements to optimize marketing and You Tube content development workflows.
• Collaborate with in-house design and media teams to develop You Tube-optimized assets; hire and manage independent video editors, animators, and You Tube specialists as needed.
• Lead on-site marketing efforts across media, social, and content capture, including livestream planning, real-time content, and post-event recaps.
• Ensure timely and accurate approvals for all marketing and You Tube/media assets.
• Support recruitment, training, and onboarding of team members supporting video and You Tube operations; provide onboarding for clients, vendors, and partners as needed.
• Other projects and responsibilities as assigned.

• 3+ years of relevant experience in marketing and/or music, with demonstrated expertise in You Tube marketing, audience development, or content strategy.
• Deep understanding of You Tube platform, content formats (Shorts, Lives, long-form), algorithm, and creator/influencer ecosystem.
• Attention to detail in a fast-paced environment.
• Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands.
• Strong communicator capable of leading strategy and presenting You Tube insights and campaign results.
• Proven ability to lead and execute complex, high-volume marketing campaigns, particularly You Tube-centric campaigns.
• Strong copywriting skills for You Tube titles, descriptions, and calls-to-action in brand voice.
• Experience managing multiple timelines, adapting quickly, and collaborating across departments.
• Bonus:
  Experience with You Tube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing platforms like Adobe Premiere or Final Cut.
• Willingness to execute or oversee off-hours publishing and monitoring of You Tube content when needed.

• Must be willing to travel to work during holidays, evenings, and weekends as required to meet deadlines.
• Must be able to tolerate loud noise levels and drastic temperature climates on-site at event locations.
• Must be able to work in open concept office space.

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

We aspire to build diverse teams and promote environments where everyone can be themselves, contribute fully, and thrive. Insomniac is an equal opportunity employer and complies with applicable laws. We consider qualified applicants with criminal histories in a manner consistent with local fair chance laws. Reasonable accommodations for applicants with disabilities or pregnancy-related needs are available upon request.

The preceding job description is a general summary of duties and qualifications. Insomniac may pursue various recruitment avenues. Salary range: $70,000.00 - $85,000.00 USD. This reflects California law and may vary by location and other factors.

• Seniority level:
  Mid-Senior level
• Employment type:
  
  Full-time
• Job function:
  Marketing, Public Relations, and Writing/Editing
• Industries:
  Entertainment Providers