Head of Marketing

True Classic is hiring a Head of Marketing to lead our marketing efforts across the business, accountable for building durable demand, scaling profitable growth, and evolving how the brand shows up across every customer touchpoint. We are seeking a visionary, creative, and data-driven marketing leader who is also highly hands‑on – someone who can set bold direction while rolling up their sleeves to drive execution.

This leader will own how our brand and marketing strategy evolve as we continue expanding into new product categories (e.g., women’s), evolve as an omnichannel business, and accelerate international growth.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Areas of Accountability

Paid Media

• Lead and optimize paid media campaigns across digital and traditional channels (e.g., Meta, Google, You Tube, Tik Tok, etc.) to efficiently acquire new customers and maximize return on marketing investment
• Own acquisition efficiency, balancing scale, CAC, and LTV as the business grows across channels, categories, and geographies
• Continuously test, learn, and optimize media strategy, creative, and spend allocation to drive sustained performance

Owned Media & Lifecycle Management

• Develop and execute a cohesive strategy for owned media channels (e.g., email, SMS, app, etc.) to nurture customer engagement, retention, and lifetime value
• Build segmented, insight-driven lifecycle journeys that reflect customer behavior across DTC, wholesale, retail, marketplace, and international markets
• Ensure lifecycle programs reinforce brand positioning while delivering measurable business impact

Brand Strategy

• Shape and evolve True Classic’s brand strategy and positioning across all channels, geographies, and product categories
• Ensure a strong, consistent, and differentiated brand identity that resonates with existing and new audiences as the business scales
• Oversee brand activations, community initiatives, partnerships, and experiential moments that deepen customer connection and keep the brand culturally relevant

Content & Creative

• Oversee the creation and delivery of high-quality, compelling, and consistent brand storytelling across all marketing platforms
• Partner closely with Creative to ensure content reflects the True Classic voice, aesthetic, and value proposition across omnichannel touchpoints
• Balance performance-driven creative with brand-building storytelling to support both short- and long-term growth

Go-To-Market Orchestration

• Oversee end-to-end GTM strategy and execution for product launches, category expansions, channel rollouts, and major campaigns
• Partner closely with Product, Merchandising, Operations, Technology, and Commercial teams to ensure tight alignment and on-time execution
• Translate business strategy into clear marketing roadmaps and launch plans

Marketing Analytics & Technology

• Own the marketing technology stack, ensuring tools and platforms support scalable execution, personalization, and measurement
• Leverage analytics, tools, and technology to uncover insights, diagnose performance, and inform strategic and tactical marketing decisions
• Partner closely with Finance and Business Intelligence to align marketing investment, forecasting, and performance measurement with business outcomes

Team & Capability Leadership

• Hire, develop, and lead a high-performing marketing organization across paid media, owned media, brand & creative, and GTM
• Effectively leverage agencies, consultants, and technology partners to extend internal capabilities
• Build scalable processes, operating rhythms, and decision frameworks that enable speed without sacrificing rigor

Cross Functional Collaboration

• Product: Partner closely to translate consumer insights, brand strategy, and category priorities into clear product positioning and end-to-end go-to-market plans, ensuring new products are differentiated,…