Vice President of Global Sales

Full Time Calabasas, CA, US

Salary Range: $ To $ Annually

Position Summary

The Vice President of Global Sales is responsible for leading Ama Waterways’ sales strategy and organization, driving revenue growth, strengthening our travel advisor and trade partnerships, and ensuring the sales team consistently delivers against company goals.

This role provides leadership across the sales organization, including field sales, Key Accounts & Advisor Development, Group and Charter Sales, Sales Engagement, and sales effectiveness. The VP of Sales translates company strategy into clear commercial priorities, market plans, and measurable results while ensuring the different parts of the sales organization operate as one connected team.

The ideal candidate combines strong commercial instincts with a collaborative, people-focused leadership style. They understand how to grow a business through relationships, data, disciplined execution, and an exceptional experience for our travel advisor partners and guests.

Key Responsibilities

Sales Strategy & Revenue Growth

• Develop and execute the overall sales strategy in support of Ama Waterways’ revenue, guest, and growth objectives.
• Establish clear sales priorities, goals, and performance expectations across channels, territories, accounts, and teams.
• Translate company revenue objectives into actionable sales plans and ensure teams understand where to focus their time and resources.
• Partner closely with Revenue Management, Marketing, Reservations, Finance, and other commercial leaders to align sales activity with business needs and available inventory.
• Identify opportunities to grow existing business, develop new accounts, expand distribution, and increase share within key markets.
• Use sales performance, market trends, booking patterns, customer insights, and competitive intelligence to continuously adjust strategy and resources.
• Maintain a strong understanding of the competitive landscape and translate market insights into actionable sales opportunities.

Key Accounts & Advisor Development

• Lead the Key Accounts & Advisor Development strategy, including the development and growth of Ama Waterways’ most important agency, consortium, host agency, and travel advisor relationships.
• Provide leadership and direction to the Director, Key Accounts & Advisor Development and ensure clear priorities, accountabilities, and performance expectations for the function.
• Establish growth strategies and account plans for key partners focused on increasing engagement, productivity, revenue, and share of business.
• Develop a disciplined approach to account segmentation, ensuring sales resources are aligned with the partners and advisors offering the greatest opportunity for growth.
• Develop strategies and programs to identify, engage, and grow high-potential travel advisors, including advisors who are new to Ama Waterways or have significant opportunity to increase production.
• Create clear advisor development strategies that move advisors from awareness and initial engagement to active selling, repeat production, and long-term partnership with Ama Waterways.
• Ensure Key Accounts & Advisor Development, field sales, and Sales Engagement operate as one connected sales organization with clear ownership of accounts and minimal overlap.
• Build and maintain senior-level relationships with strategic partners and represent Ama Waterways at key industry, consortium, host agency, and customer events.
• Partner with Marketing to develop campaigns, events, education, tools, and resources that help travel advisors grow their Ama Waterways business.
• Establish meaningful measures of success for key account and advisor development efforts and regularly evaluate performance and return on…