Community Outreach & Social Media Specialist

The principal functions of an employee in this class is to provide support to the public information officer and serves as the city's social media manager; plans and executes city events and special projects; and conducts research and data analysis. This position reports to the public information officer with leeway given for the use of independent judgment and initiative. The work schedule will include after-hour work assignments and meetings.

The principal duties of this class are performed indoors and outdoors.

* This job posting may close at any time due to the volume of applicants*

• Develops, implements, and supports a cohesive city social media strategy aligned with the mayor's priorities, city initiatives, public safety messaging, events, and transparency goals, including planning, scheduling, publishing, and maintaining content calendars across official platforms.
• Monitors social media channels for public inquiries, comments, and emerging issues; responds to or routes public inquiries professionally, evaluates engagement and performance using analytics and metrics, and prepares reports and recommendations to improve reach, effectiveness, and public engagement.
• Creates original, engaging, and accessible multimedia content; coordinates messaging with city departments to ensure accuracy, consistency, brand alignment, and compliance with public records laws, accessibility standards, and city communication policies, including management of crisis and time‑sensitive communications.
• Coordinates closely with appointed officials and internal stakeholders to support public notification, transparency, and strategic planning efforts, including retrieving and organizing information necessary for informed decision‑making.
• Writes, prepares, and disseminates clear and timely information to staff and the public; ensures materials are accurate, accessible, and available in advance of meetings, briefings, and public engagements; and supports transparency and ease of public access through effective communication.
• Establishes and maintains collaborative relationships with elected, appointed, and government officials, educational institutions, businesses, media, and community groups; represents the city at meetings, events, and speaking engagements to support outreach, collaboration, and public engagement.
• Designs and drives a comprehensive city events strategy in coordination with the Office of the Mayor, including development, maintenance, and integration of the city's annual event calendar and related content calendars.
• Manages and supervises all aspects of city event planning and execution, ensuring effective coordination, scheduling, logistics, and timely delivery of events that align with city initiatives and public engagement goals.
• Researches, collects, and analyzes data to produce reports, white papers, and media content that support city initiatives and informed decision‑making.
• Designs, creates, and revises paperless forms, policy statements, business communications, flyers, summaries, commentaries, and public announcements to ensure clarity, accuracy, and accessibility.
• Stays current on social media trends, platform updates, best practices, and emerging tools relevant to local government communications.
• Consistently keeps supervisor and relevant team members informed about work progress, current and potential issues, and proactively suggests new or improved solutions to address challenges.
• Provides assistance and support in the preparation of the mayor’s speaking engagements; projects and initiatives; and media support for presentations and committee meetings.
• Adapts to changes in work assignments and methods promptly and efficiently.
• Maintains a high standard of professionalism by communicating courteously and effectively, responding to questions and inquiries in a timely manner, respecting diverse perspectives, and fostering positive working relationships with colleagues, supervisors, stakeholders, and the public.
• Collaborates and coordinates effectively with internal departments, elected and appointed officials, volunteers, and community partners to support efficient operations, shared goals, and…