Marketing Manager

Description

Bestbath stands as a premier employer in Idaho and Tennessee, specializing in composite manufacturing for fiberglass bathtubs and showers. With headquarters in Caldwell, Idaho, and a thriving presence in the Treasure Valley for the past 50 years, our commitment to product quality and employee well-being resonates throughout our operations. At Bestbath, fostering employee well-being—financial, physical, and mental—remains our top priority.

Bestbath is seeking a strategic and highly organized Marketing Manager to lead execution of integrated marketing programs that strengthen brand presence, support channel sales, and generate qualified leads. The Marketing Manager leads the day-to-day operations of the marketing function and manages the Marketing Program Manager and Marketing Content Specialist, ensuring effective coordination across digital marketing, content development, trade shows, dealer marketing, and eCommerce initiatives.

This role ensures that all marketing activities effectively address Bestbath’s two primary market paths. For the Commercial Channel, the audiences include architects, interior designers, and developers and owners operating in senior living, student housing, healthcare, multifamily housing, and affordable housing, as well as general contractors and subcontractors influencing specification decisions. For the Dealer Channel, the audiences include companies specializing in home modifications, accessible living solutions, aging-in-place or ADA-focused services, general bathroom remodeling, and product specifiers.

The Marketing Manager ensures that campaigns and content resonate with these distinct audiences and that each channel receives targeted, strategic support.

• Lead a team of marketers by setting direction, maintaining alignment, and promoting ongoing professional development, trend awareness, and high standards of marketing excellence.
• Define departmental goals and performance expectations that support continuous improvement and elevate overall marketing impact.

• Develops, manages, and monitors the annual marketing budget to ensure efficient allocation of resources across campaigns, programs, and channels.
• Analyzes spending patterns, evaluates cost-effectiveness, and adjusts budget strategies based on performance insights and organizational priorities.
• Ensures all marketing initiatives are executed within approved financial parameters while providing regular budget forecasts, variance reports, and recommendations for optimizing ROI.

• Translate strategic direction from the Director into high-level, actionable marketing plans by conducting market analysis, aligning with sales strategies, and ensuring campaigns support segment priorities and Bestbath’s overall positioning.
• Manage timelines, resources, and multi-channel initiatives to keep major marketing efforts aligned and on track.

• Oversee multi-channel campaign direction to ensure messaging alignment with audience needs, pain points, compliance considerations, buying processes, and Bestbath’s overall positioning.
• Guide high-level timeline and resource planning to keep campaign initiatives coordinated and on track.

• Set the strategic direction for digital marketing channels, ensuring SEO, SEM, paid media, and email efforts support broader marketing goals.
• Set priorities and direction for , ensuring the site experience, content, and promotional approach align with overall business objectives.
• Ensure marketing initiatives align with the company’s broader lead-generation priorities.

• Evaluate content needs across commercial and dealer segments and provide high-level direction to ensure the team develops the right assets, in the right formats, at the right time.
• Maintain brand and messaging alignment across marketing, sales, and product initiatives by guiding positioning, tone, and narrative consistency.
• Provide direction as the team develops and maintains an integrated…