Product Marketing Manager

Wagepoint is a small-but-mighty fintech on a mission to make payroll simple (and maybe even delightful). Our online software takes care of the “ugh” stuff — like wage calculations and tax reporting — so 30,000+ small businesses, accountants, and bookkeepers across North America can get back to doing literally anything else. Since 2012, we’ve been making payroll magic happen with the world’s friendliest team: always supportive, never stuffy, refreshingly human.

Who We are:

At Wagepoint, we’re good people. Sure, maybe we’re biased. But that’s only because Wagepointers bring the best versions of ourselves to do some of the best work in our careers.

We’re an authentic team who bring our diverse backgrounds, ideas, experiences and cultures together to make payroll magic. Speaking of, we “pull rabbits out of hats” for thousands of small business owners across Canada who rely on our payroll software to pay their employees and process their payroll taxes. And we’re just getting started.

We’re growing and looking for more awesome people to join our merry band of misfits. We are looking for people who share our understanding that when it comes to our commitment to our customers: we mean business. Especially given that the consequences of getting payroll wrong can sometimes be dire.

If you are the kind of person who has always wanted to make a difference and be heard at work, Wagepoint will give you plenty of opportunity to do just that.

The Role at High Level:

We’re looking for a talented Product Marketing Manager who doesn’t shy away from tackling complex problems and turning them into compelling stories about payroll and HR technology. You’ll be responsible for driving product success through the development and execution of strategic marketing initiatives that make our products shine in the marketplace.

You’ll report directly to our Vice President of Marketing.

What You'll Be Expected To Own:

• Go-to-Market Strategy: Lead and support product launches and go-to-market plans in collaboration with Product Management, Sales, and Marketing. You’ll identify market needs, uncover opportunities, and coordinate impactful launch campaigns.

• Product Positioning and Messaging: Develop clear, differentiated product messaging and value propositions that highlight Wagepoint’s unique strengths and resonate with our target audience.

• Market and Persona Research: Conduct customer, market, and competitive research to refine messaging and drive strategy with a deep understanding of user needs.

• Sales Enablement: Build enablement materials, battle cards, and training resources that help Sales articulate Wagepoint’s value and win more deals.

• Cross-Functional Collaboration: Work closely with Design and Content teams to create engaging, on-brand collateral and campaigns.

• Thought Leadership: Partner with internal experts and external voices to amplify Wagepoint’s industry presence through relevant content and market insights.

What You Bring To The Table:

• Bachelor’s Degree in Marketing, Business, Communications, or a related field (or equivalent experience).

• 3+ years of experience in product marketing, ideally within B2B SaaS.

• Proven storytelling, writing, and project management skills.

• Experience working cross-functionally with Product, Sales, and Marketing teams.

• Data-driven mindset with strong analytical and problem-solving abilities.

• Excellent communication skills with a knack for translating technical ideas into customer-focused narratives.

Bonus points if:

• You’ve launched products or led go-to-market strategies before.

• You’ve worked on customer and competitive intelligence initiatives.

• You’re comfortable speaking publicly and presenting to internal and external audiences.

• You thrive in dynamic, fast-paced environments where no two days look the same.

What We Bring To The Table:

Impact: Roll up your sleeves and directly contribute to the growth and success of Wagepoint by shaping our workforce.

Culture: The opportunity to work with the world’s friendliest team, solving interesting problems together with an endless amount of laughter (We work hard, but we always have time for a bad joke or two).

Growth: Opportunities for professional development and…