Program Manager - Loyalty Initiatives

Why West Jet

Every West Jet journey has the potential to enrich lives; a career with us is no exception.

West Jet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we’re going global.

Reporting to the Senior Manager of Member Engagement, this role will drive the definition & execution of the long-term Loyalty and Strategic Partnerships Roadmap. The Member Engagement team is responsible for the overall experience and design of the West Jet Rewards Loyalty Program, advising on long-term loyalty program strategy, managing program costs, developing program competitive position, and monitoring ongoing performance of the West Jet Rewards Loyalty Program.

• Define the Loyalty & Strategic Partnerships Roadmap, collaborating with Loyalty to seek alignment on design and prioritization, followed by stakeholder engagement across West Jet Group to drive cross‑functional alignment to other business priorities
• Coordinate and deliver Loyalty & Strategic Partnerships Quarterly Business Reviews, Monthly Roadmap Reviews, and other workshops or leadership updates as required
• Manage and build senior leadership update materials as required, including:
  Steering Committee Updates, Scope Overviews, Communications Plans & Board Packages
• Collaborate across Project / Program Managers, Business Leads, Technical Teams & Senior Leadership to ensure required business decisions related to Loyalty Initiatives are made on time and with sufficient clarity
• Support financial analysis and benchmarking as required to develop meaningful insights that inform program strategic decisions, acting as an advisor as needed
• Partner with key stakeholders across the organization to develop, implement and execute processes that drive forward the planning & delivery of initiatives and projects within the Loyalty and Strategic Partnerships Team
• Ensure initiatives are moving forward in a timely manner (during both planning & delivery phases), making recommendations on strategic trade offs as required on design, deployment approaches & timelines
• Identify and resolve key cross‑functional issues across Loyalty & Strategic Partnership initiatives, escalating and drawing in senior level stakeholders (VP + ELT), as required
• Support reporting on key KPIs to demonstrate progress on initiatives against overall business and commercial objectives
• Benchmark West Jet Rewards’ performance and proposition against key competitors
• Prepare project deliverables, and material including work plans and decision logs for the business (Loyalty & Strategic Partnerships) as required, collaborating across functions to define deliverable requirements, and align those deliverables to project phase and overall strategic direction
• Participate as an active member of the Member Engagement team, willing to brainstorm on issues, complete ad‑hoc requests, and be flexible in supporting or completing tasks where required

• Completion of post‑secondary education
• 6‑8 years of relevant work experience in consulting, program management or loyalty; previous airline experience in an asset
• Ability to handle pressure and meet tight timelines in a high‑paced environment, reprioritizing deliverables as required
• Proven stakeholder management and presentation capabilities
• Strong analytical, critical thinking and modelling skills
• Detail‑oriented individual that takes pride in delivering high‑quality results
• Strong ability to bridge gaps between business and technical stakeholders
• Excellent ability to create plans and execute projects to deliver on‑time results, working cross‑functionally across various levels
• Expert proficiency in MS PowerPoint + MS Excel

West Jet provides all West Jetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs