CBC Senior Coordinating Producer; English Services); On-Site

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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This role requires full time on site presence.

CBC News is designing new ways for Canadians to understand and navigate their finances, helping them make sense of a myriad of complex economic realities through expanded financial and consumer storytelling.

To help audiences discover that content when they want it, on their platform of choice, we’re hiring a Senior Coordinating Producer to join the CBC Audience Growth team. This is an opportunity to help shape and grow a new destination for practical, news-you-can-use financial journalism.

In this role, you’ll sit right where editorial meets audience growth, collaborating with content teams across CBC News, Entertainment and Sports to make CBC a top destination for financial journalism and related content.

You play a critical role in identifying new audiences, and advising on the best strategies and tactics to reach them across CBC digital properties, FAST channels, CBC Gem, CBC linear channels, as well as on third-party platforms including Youtube and Tik Tok. You understand how to move people beyond discoverability and into loyal audiences who actively engage with our content, whether subscribing to newsletters, engaging with content and sharing videos.

You search for opportunities to reflect a broad range of perspectives and voices in the content we share.

You are passionate about using audience insights to inform journalism decisions, capable of analyzing reach and engagement time and adjusting your tactics to ensure the best audience experience. You have knowledge of digital products, and our owned and operated, and third party platforms.

You are future-focused, open to experimenting with new technologies, audio/visual formats and content to meet changing audience needs.

You’re a collaborator, able to work with everyone from front-line journalists and program leaders, to colleagues across CBC genres to optimize CBC’s best digital, social, and broadcast journalism into one easy-to-find audience experience.

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