Events & Sponsorship Manager

Full Time
- Year Round
- Salary Sales & Marketing Lake Louise, AB, CA

12 days ago Requisition

Come work with us in Lake Louise. Live, Work, Play surrounded by awe-inspiring views!

The Lake Louise Ski Resort is a world-class ski area nestled in the heart of the Canadian Rockies. We are a year-round operation, operating as a ski resort in the winter months and as a sightseeing gondola in the summer months.

Whether you want to work indoors or outdoors, no day will ever be the same. As an employee you can expect a great working environment, employee benefits, competitive wages and the experience of a lifetime.

At present some of our Summer Employee Perks include:

• LLSR lift pass
• Optional subsidized staff housing for full-time employees
• Reciprocal discounts with other resorts
• Free LLSR recreational opportunities including sightseeing gondola rides
• Free employee transportation from Lake Louise Village
• Transportation discounts on Lakeshore Shuttles (Summer)
• Food and Beverage discounts at designated cafeterias and restaurants
• Friend and Family discounted day passes
• Retail, Rental and Repair discounts
• Staff rates at Skoki Backcountry Lodge
• Complimentary tea, coffee and hot chocolate at designated cafeterias when you provide your own reusable mug
• Employee recognition programs
• Long Service Award programs
• Opportunity for educational growth and development
• Staff events, activities, and team building events throughout the season
• RRSP matching contribution depending on length of service
• Extended health care plan depending on length of service
• Year-round employees may be eligible for spousal and family passes

Job Description:

This role leads the creation, promotion, and execution of dynamic, high-impact events and partnerships, enhancing the guest experience and driving visitation year-round. This role blends strategic planning with hands-on delivery, overseeing event programming, sponsorship growth, cross-department collaboration, and team leadership to deliver memorable experiences that reflect Lake Louise's reputation and vision.

As this is a hands-on position delivering work at the Lake Louise Ski Resort, it is an expectation that the successful candidate will be based in Lake Louise. Staff accommodation is provided for this position, and can be discussed in detail at interview stage.

• Plan, advertise, promote, organize, and execute annual public-facing events (off and on-site) produced by the resort and/or in collaboration with third-party event planners, including demos and activations.
• Monitor event performance metrics, attendance and participant feedback to identify and implement event strategies that align with resort objectives, seasonal priorities, enhance guest engagement, and improve overall event success.
• Provide managerial oversight of the volunteer program, including recruiting and payment, while day-to-day coordination, scheduling and operations are supported by the Events Coordinator
• Manage event logistics including permits, site plans, vendor coordination, equipment requirements, and operational timelines.
• Ensure all events comply with resort policies and applicable health, safety, and risk management standards.
• Develop contingency plans for weather-related or operational changes impacting event delivery.
• Serve as the primary interdepartmental liaison, coordinating and communicating event requirements to ensure timely delivery of operational needs throughout planning, execution, and post-event activities.
• Assist other departments during peak season (i.e. Guest Services, Food and Beverage).
• Organize and manage all in-resort advertising, including bulletin boards, table-talkers, and TV ads for events.
• Lead the coordination of off-site community events.
• Liaise with Content Specialist to ensure events presence on social media.
• Ensure website updates, weekly e-blasts, and news articles include relevant event and sponsorship content.
• Assist the Marketing & Sales department with additional tasks (i.e. participating in photo shoots, hosting FAMs, etc).
• Be available for media conversations regarding past and upcoming events in promotion of the resort.
• Create an events calendar for both Summer and Winter season that aligns with the department and upper managements vision and strategic goals for the Resort.
• Prepare and finalize Winter season events during Summer months; including the completion of wrap up reports, budgets, and updating partnership and sponsorship agreements.
• Coordinate Summer events and work to create and increase Summer events with new ideas and proposals.
• Prepare regular and timely event reports, budgets, including preparation of proposed budgets for the upcoming seasons and AFEs, purchase orders, and other administrative documentation in a timely manner.
• Monitor event expenditures to ensure budgets remain within approved limits.

• Lead the acquisition of new corporate event sponsorship and grow existing partnerships, setting benchmarks and revenue goals in collaboration with leadership.
• Develop sponsorship…