Digital Marketing Specialist

Develop and implement comprehensive digital marketing strategies tailored to the immigration and consultancy industry.

Manage and grow all social media platforms (Instagram, Facebook, Linked In, Tik Tok, X/Twitter, etc.) with engaging and informative content.

Plan, create, and schedule posts, reels, stories, and videos to build brand awareness and generate leads.

Design and manage email marketing campaigns.

Optimize website content and structure for SEO to improve organic search rankings and traffic.

Create and analyze paid ad campaigns (Google Ads, Meta Ads, etc.) to maximize ROI.

Monitor analytics, prepare reports, and provide insights to improve campaign performance.

Stay updated on industry trends, immigration updates, and platform algorithm changes.

Collaborate with consultants to translate immigration services into clear, compelling marketing messages.

Support webinar promotion, live Q&A sessions, and other digital community engagement strategies.

Qualifications/Requirements:

Proven experience in digital marketing and social media management (2+ years preferred).

Strong knowledge of immigration consultancy services or willingness to learn.

Technical aptitude for working in multiple software programs and systems.

You’re a strategic thinker with the ability to analyze market trends and insights and can identify storytelling opportunities that align with Way Maker's organizational goals.

Video editing or content creation experience is an asset.

Demonstrated ability to work in a fast-paced, high-pressure, team-based environment with an ability to meet deadlines.