Digital & Experience Specialist

Job Description

Posted Wednesday, January 7, 2026 at 7:00 a.m.

Boardwalk provides Canadians with a quality, comfortable, home living experience. We offer rental apartments and townhouses that come in a wide breadth of shapes, sizes and sets of amenities. We operate over 34,000 units across Alberta, British Columbia, Ontario, Saskatchewan, and Quebec.

Boardwalk recognizes our Associates as our most valuable asset. We are proud to provide these amazing benefits:

• Competitive wages
• Access to on-demand pay – get your money as soon as you earned it through Dayforce Wallet
• Profit‑sharing
• Flexible group medical and dental
• Fitness and Wellness reimbursement
• Training and Development allowance
• Group RRSP matching
• Up to 20% rental discounts, and more!

This role will require you to work full‑time in our office located in Calgary, AB. If you do not currently reside in Calgary, please specify if you are planning to move.

• Conversion Rate Optimization
• UX/UI Optimization
• Visual & UI Design Analysis
• Copywriting Optimization
• Trust & Credibility elements
• A/B Testing
• Behaviour Analysis

• Hub Spot CRM management
• Customer Data Management
• Segmentation & Audience Targeting
• Lifecycle & Retention Marketing
• Email & SMS Campaigns
• Automation & Personalization
• Insights & Reporting
• System Ownership

• Analyze user behaviour, campaign performance, and website metrics to drive decision‑making.
• Build dashboards, reports, and attribution models.
• Measure the effectiveness of experiments and campaigns to optimise spend and strategy.

• Own CRM, CDP, or marketing automation platforms (e.g., Hub Spot, Salesforce).
• Ensure data integrity, proper tagging, and workflow accuracy.
• Integrate tools across marketing channels for seamless tracking and activation.

• Work closely with designers, developers, content teams, and paid media teams.
• Collaborate on website and landing page updates, campaigns, and UX improvements.
• Provide recommendations for product or website enhancements based on user insights.

• Identify opportunities for acquisition, engagement, and retention growth.
• Optimise marketing campaigns across channels to maximise ROI.
• Stay up‑to‑date with digital marketing trends, tools, and best practices.

• Bachelor's degree in Marketing, Business, Computer Science, Information Technology or related field
• 3+ years of experience in Conversion Rate Optimization (CRO), UX optimisation, or growth marketing roles
• Proven experience optimising websites, landing pages, and funnels to improve conversion rates
• Strong background in UX/UI analysis, behavioural analytics, and experimentation frameworks
• Hands‑on experience with A/B testing tools and methodologies
• Extensive experience managing CRM and marketing automation platforms, Hub Spot knowledge is an asset
• Experience building and optimising lifecycle, retention, email, and SMS campaigns
• Strong analytical skills with experience analysing website metrics, user behaviour, and campaign performance
• Experience building dashboards, reports, and attribution models
• Familiarity with analytics tools such as Google Analytics, CDPs, and BI tools
• Strong cross‑functional collaboration skills with designers, developers, content, and paid media teams
• Experience optimising multi‑channel marketing strategies to maximise ROI

Interested applicants are invited to submit a cover letter and resume.

If applying for a location you do not currently reside in, please specify if you are planning to relocate and the approximate timeframe that you would be available to start work if an offer is presented.

We would like to thank you in advance for your application, however, only those candidates who are being considered will be contacted.

Offers of employment will be contingent on satisfactory Security Background Checks, Reference Checks, and Pre‑employment Physical Testing where applicable.