AI Specialist- SEO

Proudly Canadian. Driven by Purpose. Rooted in Care.

Join a national team where people, purpose, and community come first. Western Financial Group was named a 2025 Top Insurance Employer by Insurance Business Canada and is home to more than 2,300 team members supporting over one million customers across 200+ locations across Canada.

As an AI SEO Specialist, you are responsible for developing and executing advanced, AI‑powered search engine optimization strategies that enhance organic visibility, improve conversions, and future‑proof Western’s discoverability across emerging AI‑driven search platforms. This role blends technical SEO expertise with innovative AI tools to drive meaningful business growth.

• Content Strategy & Information Architecture:
  Designing frameworks and taxonomies (ontologies) to make content easy to find, manage, and reuse across multiple platforms (websites, chatbots, voice assistants, etc.).
• Content Creation & Optimization:
  Guiding the creation of AI‑ready content that uses clear, logical formatting (headings, lists, data markup) and adheres to specific guidelines and brand voice to ensure quality, accuracy, and SEO performance.
• Lead the development and execution of AI‑powered SEO strategies to drive organic traffic and conversions.
• Optimize website structure and on‑page elements (meta tags, headings, schema, internal linking) using AI‑driven insights.
• Use AI tools to automate SEO tasks such as rank tracking, technical audits, and performance reporting.
• Leverage AI platforms for keyword research, competitive analysis, and backlink strategy development.
• Monitor keyword trends, user search behavior, and changing AI search engine patterns.
• Analyze customer behavior and conversion barriers using tools like Lucky Orange and Google Analytics to inform SEO and CRO initiatives.

• Post‑secondary education in marketing, communications, or digital media.
• 3+ years of experience in SEO, including on‑page, off‑page, and technical SEO.
• Experience using AI tools for SEO (e.g., keyword research, competitive analysis, automation).
• Strong Writing & Communication
  
  Skills:
  
  The ability to create clear, concise, and engaging content is fundamental.
• Technical Fluency: A solid understanding of AI/ML concepts, natural language processing (NLP), and relevant tools/platforms (e.g., Python, PyTorch, Tensor Flow, Hub Spot, Jasper.ai, etc.).

• Hours/Duration: 37.5 hour peer week, Permanent
• Location:
  
  Remote (Canada)
• Salary Range: $70,000 - $85,000
• Requisition #: 82490

Western’s people‑first culture, grounded in our guiding principles of Truthfulness, Fairness, Value, and Loyalty, is recognized across Canada and strengthened by our commitment to wellness, flexibility, and meaningful community impact.

• 14 Paid Wellness Days, 3 weeks’ vacation, company matching savings programs, and 100% employer paid group benefits for eligible employees.
• Over 1,500 volunteer hours supporting 160+ charities in 2024–2025 through the Western Financial Group Communities Foundation.

At Western, we strive to create an accessible, equitable, and inclusive workplace where everyone feels valued and can thrive. As an equal opportunity employer, we encourage applicants of all backgrounds to apply, even if your experience doesn’t perfectly match every qualification. If you need assistance or an accommodation during the hiring process, please contact tal or visit our Careers page.

We do not use artificial intelligence to screen, assess, or select applicants. All applications are personally reviewed by Western’s Talent Acquisition Consultants. As part of our hiring process, we use standardized, scientifically validated skills assessments (nonAI), and all results are reviewed by our hiring team.

If making a meaningful impact in your community and growing your career in a supportive, purpose‑driven environment excite you, we’d love to hear from you.