Digital Marketing Specialist; Hybrid

Company Overview

The Alberta New Home Warranty Program Group of Companies (ANHWP Group) is Alberta’s most experienced and most trusted new home warranty provider, inspector and educator for homebuilders. As Alberta’s leader in new home warranty products and services for 50 years, we continue to raise the bar to meet the needs of homeowners and our Builder Members. This position resides with The Alberta New Home Warranty Program (ANHWP) and works alongside The New Home Warranty Insurance (Canada) Corporation (NHWICC), the Professional Home Builders Institute of Alberta (PHBI), and Dweller Home Services.

The Digital Marketing Specialist leads the planning, execution, optimization, and measurement of all digital marketing initiatives across the organization. This role manages marketing automation, website performance, SEO/SEM, analytics, and campaign tracking to drive engagement, visibility, and lead generation. Working closely with the Content & Creative Specialist and Marketing Engagement Coordinator, the Digital Content Specialist ensures all digital touchpoints—email, social, web, and paid—are data-informed, efficient, and aligned with business objectives.

Calgary, Alberta. This position is required to be in office at least one day per week and must have the flexibility to occasionally work outside regular hours to support events or campaign launches.

• Digital Strategy & Paid Advertising – enhancing the organization’s online presence and reach through targeted digital initiatives
• Digital Campaigns & Marketing Automation – oversee the planning, setup, optimization, and tracking of digital marketing campaigns across platforms
• Website Management & SEO – maintain the performance and integrity of company websites and portals
• Collaboration & Cross‑Team Support – work as a digital subject matter expert across the marketing functions
• Analytics & Reporting – provide actionable and timely insights through comprehensive reporting on digital performance

• Degree or diploma in Marketing, Digital Marketing, Communications, Business or related field
• Commitment to continuous professional development in digital marketing, analytics, and marketing technology

• Strong understanding of Key Performance Indicators (KPIs), conversion metrics, and digital engagement measurement
• Hands‑on experience with marketing automation, email campaigns, segmentation, and lead nurturing workflows
• Experience with campaign tracking methodologies (UTMs, conversion tracking, analytics tools)
• Working knowledge of SEO best practices, keyword optimization, and search visibility strategies
• Experience supporting paid digital and social campaigns, including performance monitoring and optimization recommendations
• Exceptional reporting and dashboard‑building skills, with the ability to translate data into actionable insights
• Knowledge of CRM systems and marketing technology platforms (Salesforce experience considered a strong asset)
• Experience with content management systems
• Understanding of website best practices, including user experience (UX), accessibility, performance, and quality assurance
• Experience identifying digital optimization opportunities across email, web, paid, and social channels
• Experience developing full‑funnel digital marketing strategies (asset)
• Experience with heat‑mapping, A/B testing, or UX optimization tools (asset)
• Basic knowledge of HTML/CSS (asset)

• Strong project and time‑management skills, with the ability to manage multiple campaigns and priorities
• Data‑driven mindset with analytical and problem‑solving strengths
• Optimization‑focused, continuously seeking performance improvements
• High attention to detail, particularly in tracking and system accuracy
• Ability to work under minimal supervision, be proactive, and take ownership of digital initiatives
• Strong communication and interpersonal skills (written, visual, and verbal)
• Collaborative team player able to work cross‑functionally
• Strategic thinker with sound judgement

• Exciting social committee with various in‑person and virtual activities for everyone
• Annual short‑term incentive pay (bonus…