Senior Analyst - Digital Marketing Insights
Job Description & How to Apply Below
As a Senior Analyst, you will deliver actionable insights by analyzing multi-channel campaign performance.
Your role includes implementing measurement tools, translating complex data into narratives, and optimizing client strategies. Working with cutting-edge analytics platforms, you will guide client partners in understanding user journeys and campaign effectiveness.
Key Responsibilities:
• Analyze performance data across web, email, social, and app channels
• Develop dashboards using Google Looker to communicate insights
• Implement analytics tags with development for accurate tracking
• Evaluate and optimize digital marketing tactics
• Create compelling narratives from multi-channel data insights
Requirements:
• 5-7 years' experience in analytics within an agency
• Proficient with Google Tag Manager and Google Analytics
• Experience in dashboard creation with Google Looker
• Knowledge of digital marketing trends and tools
• Strong communication and mentoring abilities
Leverage your analytical skills to shape marketing strategies and elevate business outcomes at McCann Canada.
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Position Requirements
10+ Years
work experience
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