Manager, Strategic Insights

This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.

Since our story took off in 1996, West Jet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.

As a Manager on West Jet's Strategic Insights Team, you will play a crucial role in understanding and improving the guest experience across West Jet.

You willlead the day-to-day delivery of West Jet's Strategic Insights function by overseeing enterprise research, measurement and insight generation across guest,member,employee,brandand digital experience. This role ensures delivery ofhigh-quality, actionable insights that inform strategic decisions while developing team capability.

• Leada high-performing Strategic Insights team by setting priorities, managing workload, coaching team members and fostering a culture of collaboration, continuous improvement and evidence-based decision making.
• Oversee the delivery of enterprise research and listening programs, ensuring insight initiatives are executed with methodological rigor, on time, and aligned to business priorities.
• Translate complex quantitative and qualitative data into clear, actionable recommendations that influence strategic decisions and improve guest and employee experience.
• Partner with business leaders across the organization to identify insight needs, provide strategic consultation, and ensure research addresses key business challenges and opportunities.
• Drive continuous improvement of the Strategic Insights function by advancing research methodologies, standardizing best practices,leveraging technology and AI, and improving the efficiency and impact of insight delivery.

• Bachelor’s degree in business, Marketing, Psychology, Social Sciences, Statistics,Economics
• Master'sdegreeis considered an asset.

• 7+ years leading market research, customer insights, employee insights or strategic analytics.
• 3+ years leading/mentor people
• Experience managing multiple research programs simultaneously.
• Executive presentation experience.
• Strong qualitative and quantitative research background.
• Experience with Medallia, Qualtrics or other CX insights platforms
• Strong analytical skills with proficiency in survey design, data analysis, and qualitative research methods.
• Experience with customer experience measurement.
• Experience with employee research is considered an asset.
• Airline or travel industry experience is considered an asset.

West Jet provides all West Jetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

West Jet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, West Jet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 West Jetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia.

The West Jet Group is a major Canadian employer and includes West Jet Airlines, West Jet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

At West Jet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team…