Senior Marketing Automation Strategist

You are a detail-oriented systems thinker who thrives at the intersection of marketing strategy and technical architecture. You enjoy untangling complex data flows, designing scalable campaign logic, and transforming intricate platform setups into clear business value for stakeholders. You take pride in operational excellence and seamless execution. Whether optimizing MAP-to-CRM integrations or guiding clients through technical solutions, you bring a proactive, problem-solving mindset to every project.

This is an 18-month contract with the opportunity to extend. You will design and execute targeted lifecycle campaigns, manage MAP-to-CRM integrations, and ensure reliable data synchronization across multi-channel workflows. Working alongside account managers, strategists, and clients, you will resolve sync errors, optimize lead routing logic, and build custom performance dashboards. Success means translating complex technical requirements into high-performing assets that drive measurable client growth.

• Platform & CRM Administration:
  Manage, configure, and optimize client Marketing Automation Platforms (Hub Spot, ActiveDEMAND, FURTHER.) and CRMs (Hub Spot, Welcome Home).
• Integrations & Data Schema:
  Manage integrations, APIs (Zapier/Make), field mappings, and sync rules across client systems.
• Lead Operations & Logic:
  Build, test, and optimize complex client lead-routing workflows, multi-touch lead scoring models, SLA notification triggers, and lifecycle stage rules.
• Data Integrity & Compliance:
  Oversee client contact database health, field normalization, deduplication protocols, and compliance standards (HIPAA, privacy/consent frameworks).
• Email & Landing Page Infrastructure:
  Construct scalable client email/landing page modular templates, dynamic content blocks, pop-up engine logic, and tracking pixels.
• Lifecycle & Email Management:
  Independently execute end-to-end multi-channel lifecycle campaigns, including dynamic email workflows, automation logic, and list segmentation to support client marketing goals.

• Client Technical SME:
  Serve as the dedicated technical expert on client strategy calls, translating complex system setups and data flows into clear business outcomes for stakeholders.
• Quality Assurance:
  Review technical builds, campaign configurations, and branching logic completed by team members before client deployment to ensure execution accuracy.
• Technical Escalations:
  Act as the primary point of escalation for client account technical bugs, API failures, and sync errors.

• Attribution & Analytics:
  Build lead attribution models, pipeline performance dashboards, and platform diagnostic reports for client accounts.
• Client SOPs & Documentation:
  Document account-specific technical blueprints, data dictionaries, and integration specifications to ensure seamless service delivery for every client.

• Legally able to work in Canada and located in Calgary, AB
• Experience:
  
  4–6+ years of hands‑on experience managing marketing automation platforms and CRM integrations within an agency or SaaS setting.
• Technical Mastery:
  Deep technical expertise in platforms like Hub Spot, Active Campaign, or Salesforce Marketing Cloud, paired with a strong understanding of CRM architecture.
• Integration Expertise:
  Proven ability to map data schemas, configure bi-directional syncs, and leverage middleware (Zapier, Make, custom webhooks/APIs).
• Logic & Systems Thinking:
  Strong attention to detail regarding conditional logic, data formatting, lead scoring, and system triggers.
• Client-Facing Communication:
  Ability…