Job specializations:
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IT/Tech
Job Description & How to Apply Below
Shape B2B and SaaS programmatic growth remotely in Canada, combining media planning, ABM expertise, and hands-on DSP campaign optimization.
Directive Consulting’s Associate Director, Programmatic Strategy & Activation leads the expansion of Programmatic service offerings. This leadership role supports clients with budgets exceeding $50,000 monthly while aligning campaigns with broader marketing objectives. It also contributes subject matter expertise to new business pitches and department development.
Key Responsibilities:- Build programmatic strategies that strengthen digital advertising capabilities
- Analyze KPIs and recommend continuous campaign optimization
- Coordinate programmatic work with paid and organic channels
- Develop relationships with platforms, vendors, and key partners
- Provide programmatic expertise for pitches and presentations
- Seven-plus years in programmatic roles
- Two-plus years of demonstrated people management experience
- Proven B2B or SaaS growth across $50k-plus monthly budgets
- Recent DSP campaign-building and optimization expertise
- Experience with ABM, audits, measurement frameworks, and presentations
Use B2B programmatic strategy, ABM knowledge, DSP expertise, and measurement skills to advance client growth at Directive Consulting.
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