Digital Marketing Department Director

Lead PPC and SEO strategy remotely for Blacksmith Agency across the USA, Canada, or South Africa. Own department standards, client results, and specialist development.

As Digital Marketing Director, you lead a department serving multifamily, B2B, and technical clients. Two specialists report to you across paid media and SEO. You set quality standards, oversee reporting accuracy, direct escalations, and guide channel strategy. This role requires agency experience managing many accounts and owning team performance.

• Lead PPC and SEO strategists across quality, development, and reviews
• Define audit, reporting, and pre-delivery quality standards
• Audit attribution and GA4 accuracy across client accounts
• Diagnose account risks and direct recovery strategies
• Set channel strategy and budget allocation as accounts scale

• Seven or more years across paid media and SEO
• Prior responsibility for reviews, development, and performance management
• Depth in Google Ads, GA4, Search Console, Meta, and Microsoft Ads
• Ability to explain one account turnaround with measurable results
• Agency experience managing many accounts simultaneously

Bring department leadership, paid media expertise, SEO judgment, and client-facing accountability to Blacksmith Agency’s remote team.